Heaven by Marc Jacobs is known for its captivating, fame-filled campaigns, having previously tapped the likes of Mia Khalifa, Lil Uzi Vert, Ice Spice, Ethel Cain, Liv Tyler and several others to pose for its seasonal shoots. Now, for the brand’s new collaboration with New York fashion label Barragán, Heaven has chosen rapper and social media sensation Bhad Bhabie to promote the launch.
Across the colorful shoot, there’s one image that sees the pregnant artist seated atop a motorcycle with pink fumes spewing out the back. Turns out that photo actually served as the gender reveal for her baby: “IT’S A GIRL,” she wrote on Instagram alongside the visual.
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“Marc Jacobs’ team reached out to have me shoot for Heaven and it was right before the pregnancy had leaked so they didn’t know,” Bhad Bhabie said. “When they found out they really wanted to do it still and I did too so we made it happen. It was a quick turnaround but I love how it came out. We thought it would be cool to try and do a gender reveal with the images so we had some fun with it. I’m really just enjoying this whole experience and grateful I have these amazing pictures to share with my daughter one day.”
The remainder of the campaign pictures Bhabie in gym locker rooms and on soccer fields flaunting the sporty items in the collaboration — which include cropped jersey tops, soccer-inspired knit dresses, star hoodies, foil pants, short skirts and knee-high pink boots, among other things.
See Bhad Bhabie’s Heaven by Marc Jacobs x Barragán campaign in the gallery above, and shop the collection online now.
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