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Despite having 108,000 followers on Instagram, Jodie Weston doesn’t like referring to herself as an influencer.
She admits putting yourself into the category of “social media star” can open you up to judgement from others.
While some don’t think it’s hard work to post online content, others wrongly assume you can’t be brainy if you’re a digital creator.
Jodie, who shot to fame after appearing on TV shows like Channel 5’s Rich Kids Go Skint, told the Daily Star: “I don’t really refer to myself as an influencer unless absolutely necessary.
“I think a lot of people think of an influencer as an ‘airhead’ or unemployed person.”
The 27-year-old, from London, believes these misconceptions have had negative impacts on her career too.
Jodie said she’s been looked down on people in the music industry after being booked for DJ gigs.
She revealed: “With people in the music industry in particular there is a misconception that someone who appears vain and likes to take pretty pictures couldn’t possibly have any real talent.
“I’ve had trolls tell me that I must wear skimpy outfits to cover up for lack of talent, when they haven’t even taken the time to find out that I am actually a really good DJ with a following for being good at what I do.
“I don’t need to dress sexily to cover lack of talent.
“In fact, I dress sexy to emphasise the fact that I can also look good as well so I’m a quadruple threat – a DJ, model, radio presenter and TV personality.”
Jodie thinks influencers should get more credit for the hard work they actually put into their social media platforms.
She said: “Being a genuine influencer is very difficult.
“If you want to be on top of your game you need to have initiative, something unique about you and possess the ability to predict trends before they take off.
“There are a lot of people taking the same pictures day in day out.
“We have all seen the thousands of influencers who just take pictures in their bedrooms with the exact same backdrop every single day, but wearing different outfits. It’s boring and overdone to death.”
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With scores of people striving to be internet personalities, it’s getting harder than ever to stand out.
Jodie said the hardest part of running successful social media pages is being able to carve out a niche for yourself.
She added: “To genuinely have an influence on people you need to draw their attention to something fresh which is very difficult.
“I have my own unique Hippie-esque style.
“I don’t care what other people are doing, instead I just do me and I think that is refreshing in itself and a great way to go about things.”
- Jodie Weston
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