A SAVVY mum who created a soap bar to help with her daughter's eczema has revealed that she's sold the idea for a whopping £37million.

Childs Farm founder, Joanna Jensen, 51, launched the company in 2010 from her farm in Basingstoke, Hampshire.

The former investment banker was on a quest to find products to suit her daughters' fine hair and eczema-prone skin.

According to The Mirror, Jensen learned about natural remedies to make shampoos for her horses, before then developing a variety of products to try and help her daughter's eczema.

To her delight, the unique essential oil recipes proved a roaring success and so the clever mum turned the idea into a business.

Child's Farm products quickly garnered praise across the country and it wasn't long before they were stocked in the likes of Boots and other big supermarkets.


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But now, Jensen has sold her idea to Imperial Leather for an incredible £37million – and has reportedly made around £15million by selling her stake.

Childs Farm baby moisturiser is made of 98 per cent naturally derived ingredients, has no artificial colours and is free from parabens, according to the British brand.

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The formula contains shea and cocoa butters, sunflower seed oil which contains large amounts of moisturising Vitamin E and Omega-6 fatty acids and rosemary leaf extract which has anti-inflammatory properties to help heal irritated skin.

Many people swear by the cream, claiming it helped their kids tackle psoriasis, which is a condition that causes red and crusty patches to flare-up on the skin.

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With shea and cocoa butter designed to hydrate delicate skin, many adults are fans of the product too.

Jensen once said: "At Childs Farm we want the baby and child aisle to be a walled garden of safety for parents, where they know that even the most fun label will have contents that will look after their little one’s delicate skin.

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"The range was initially created for my children who both suffer from very sensitive skin, so to see other parents finding comfort in our products and hearing success stories fills me with such teary-joy because I know what it’s like to stop your child’s pain.

"I am thrilled we are able to make even more people happy in their skin, which is everything we at Childs Farm want to achieve."

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