Megan Thee Stallion has made history as the first Black woman to ever grace the cover of Forbes‘ annual 30 Under 30 list.
The Houston Hottie earned an estimated $13 million USD in 2022 from royalties, ticket sales, endorsements and merchandise, with Forbes citing billion-dollar brands such as Nike, Revlon, Cash App, Popeyes and Flamin’ Hot Cheetos as major players in her earnings. That $13 million USD number is comprised of around $2 million USD for her Cheetos Super Bowl ad (in which only her and Charlie Puth’s voice were present; they never appeared in the ad itself), around $1 million USD for her Popeyes “Hottie Sauce,” $250,000 USD for her own Popeyes restaurant and $3 million USD from Time Inc. for the upcoming documentary about her life. “I cannot fake it,” Megan said of her endorsement deals. “If I’m not naturally into it, I don’t want to sell it.”
2023 will see the rapper go on a world tour, release another studio album and work on her Netflix deal that will produce several shows, including a comedy based on her childhood. “I’ll take a break when I’m dead, Megan adds. “I’m trying to really build something.”
Elsewhere in music, TAWBOX — the creative directors behind Stormzy’s historic Glastonbury 2019 headlining performance — spoke to HYPEBEAST about pushing the limits of the live concert experience.
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