Footwear brands have spared no time in cutting to the chase in 2023 with 
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Feature/Nike
Release Date: January 4
Release Price: $120 USD
Where to Buy: Feature
Why You Should Cop: Nike’s interplanetary journey with a cosmic colorway of the Dunk Low is scheduled for yet another launch. Taking inspiration from the red dust that covers Mars’ cratered surface, the Dunk’s upper features a unique finish at its base. Supporting the Martian layer, chocolate brown leather overlays complement it nicely while a “Comet Blue” soars across its Swooshes and supporting brand elements, offering a sharp contrast to the out-of-this-world look.
New Balance 650 “Black/Red”
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New Balance
Release Date: January 4
Release Price: $140 USD
Where to Buy: New Balance
Why You Should Cop: For decades, black and red have teamed up to create some of footwear’s most sought-after creations. Especially prevalent on basketball-themed silhouettes, New Balance has tapped into this history with its high-top 650 bearing the classic color scheme. Equipped with a layered leather upper, red branding elements pop against the shoe’s black base while also covering the puff and stitch collar. While its court-readiness no longer holds up to modern standards, the 650 still offers a combination of street style and comfort.
Air Jordan 37 “Bordeaux”
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Nike
Release Date: January 5
Release Price: $185 USD
Where to Buy: SNKRS
Why You Should Cop: When the latest Air Jordan entry was said to pull inspiration from the Air Jordan 7, many sneakerheads were puzzled by the 37’s reveal lacking discernible references. However, Jordan Brand was quick to clarify its intent with the 37 releasing with remastered classic Air Jordan 7 colorways such as the OG “Hare” and “Raptors.” Now, the iconic “Bordeaux” makes its return as it cleanly dresses the 37 in a black and gray with supporting hits of maroon, gold, green and teal.
Nike Air Force 1 Low “Color of the Month”
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Nike
Release Date: January 5
Release Price: $150 USD
Where to Buy: SNKRS
Why You Should Cop: Nike continues its Jewel Swoosh-equipped Air Force 1 Low “Color of the Month” series with a minimalistic “Light Smoke Grey.” In 1984, this theme revived what has become one of the sneaker world’s most popular shoes as sports shops in Baltimore asked for custom colorways to sell, noting their popularity in the region. Turning back history, this entry features a retro heel logo while being dressed in a crisp suede. To top it all off, you can keep your pair fresh with its complimentary shoe-cleaning toothbrush.
Dime x Reebok Workout Plus
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Dime
Release Date: January 6
Release Price: $125 USD
Where to Buy: Reebok
Why You Should Cop: If you missed out on December’s launch of skate brand Dime and Reebok’s Workout Plus, it’s not too late to grab a pair for retail. Reebok is set to release both the all-white and all-black colorways this week. The retro sneaker has been gifted a modern edge highlighted by silver Dime branding elements, including a prominent dubrae. Premium garment leather outfits both pair’s uppers as the presentations of the shoe have been upgraded for skaters around the world to enjoy.
Air Jordan 7 “Olive”
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Nike
Release Date: January 7
Release Price: $210 USD
Where to Buy: SNKRS
Why You Should Cop: Missed out on the Air Jordan 7’s 30th anniversary last year? It’s never too late to celebrate. Featuring some of the West African detailing found on 2022’s “Afrobeats” look, this “Olive” colorway refreshes the black overlays found on 1992’s “Bordeaux” by introducing new patterning at the heel. In terms of color composition, black and olive have teamed up with supporting maroon and “Chutney” accents, offering a modern twist on a Jordan Brand classic.
JJJJound x BAPE BAPE STA “White/Midnight Navy”
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Jjjjound
Release Date: January 7
Release Price: $230 USD
Where to Buy: JJJJound
Why You Should Cop: From tasteful to timeless, JJJJound and BAPE have elaborated on their 2022 collaboration with a new “Midnight Navy.” Ditching the grayscale look that fit snugly with JJJJound’s traditional color palette, this iteration of the BAPE STA still manages to offer the design studio’s acclaimed versatility as it provides a mostly white upper with the shoe’s almost-black navy featured at various points. Grab some complementary “A Timeless Ape” apparel while you’re at it and let the world know you’re not like other BAPEheads.
Nike LeBron 7 “Florida A&M University”
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Release Date: January 7
Release Price: $200 USD
Where to Buy: SNKRS
Why You Should Cop: Nowadays, Nike and Jordan Brand’s official university-themed colorways rarely see a public release, opting to remain player exclusives instead. However, Florida A&M University continues to break the mold as its black LeBron 7 is set to hit shelves. Fans of the Rattlers are treated to a slick black, white, green and red look that is court-ready while proudly carrying FAMU’s rattlesnake on its tongue.
Air Jordan 9 “Light Olive”
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Nike
Release Date: January 7
Release Price: $200 USD
Where to Buy: SNKRS
Why You Should Cop: Time continues to fly by as 2023 marks the 30th anniversary of the Air Jordan 9. While the old-school silhouette has kept a steady output, it’s remained lowkey with its releases. However, it’s kicking the year off strong with a remix of its classic “Olive” colorway. Notably, its black leather base and “Light Olive” nubuck mudguards return while “Bright Concord” and “Aqua” accents make a splash on the branding elements.
ADER error x Converse Chuck 70
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Converse
Release Date: January 9
Release Price: $115 USD
Where to Buy: ADER error
Why You Should Cop: Closing out the week, ADER error has brought its “The new is not new” motto to Converse as the duo have dressed the Chuck 70 in an aged presentation that features modern styling. The South Korean label flipped the famous shoe with an asymmetrical presentation that features canvas cut-outs in blue attached at various spots. Co-branding elements team up with the motto’s appearance on the toe and left shoe, offering a distinct ADER error touch to the look.
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