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If you’re a fan of ITV2’s Love Island, you’ll know that Olivia Bowen is famed for her trademark blonde bob.

The star has been rocking her short crop for years now, but this week she looked almost unrecognisable when she took to Instagram sporting a much lengthier look.

In a video posted to her social media account, Olivia, 27, is seen showing off Rapunzel-style tresses to promote her new collaboration with Easilocks Hair Extensions.

“It’s finally here! What a buzz to work with my favourite hair company on my OWN extensions,” Olivia captions the post.

“My very own range of super soft, thick clip-in extensions,” she adds.

In the short clip, Olivia starts off with her natural, shoulder length hair, before reappearing on camera with super-long locks.

Olivia’s post has racked up over 124K likes so far, and fans have flocked to the comment section to praise her on the new launch.

“Omg WOW. These look unreal,” one person writes.

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“YES LIV!! So gorge,” another says.

The star’s new collection with Easilocks comes in a whopping 18 different shades, in both wavy and straight styles. Each set costs £49.99 here and comes with six separate clip-ins, a wide-tooth comb and a conditioning spray to keep the hair looking sleek and shiny.

If shoppers are unsure which style to go for, they can also buy both the wavy and the straight styles together for £89.99 here.

Olivia wears the shade Vanilla Balayage, which mixes perfectly with her natural hair colour.

The star took to Instagram shortly after to share some before-and-after videos from the photoshoot with her fans.

“What a dream I’m still not over it. This was such an amazing shoot I left feeling a million bucks,” she writes on the post.

The launch has continued to grab fans attention, with commenting on Olivia’s new lengthier locks.

“Oh my you’re like a princess! You look stunning in every hairstyle you have,” one person says.

“You pull off every length. Unreal,” another writes, posting heart emojis.

We can’t help but agree – Olivia does look amazing!

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