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Skims is no stranger to going viral — and neither are its campaign stars.
On Monday, the Kim Kardashian-helmed brand teased a slew of new styles, which launch April 27 and mark its biggest expansion of shapewear designs since its launch in 2019.
True to form, the buzzy brand announced the release in star-studded fashion — this time with a campaign featuring Ice Spice, PinkPantheress, Nessa Barrett, and RAYE.
“I’m excited to launch this next generation of Skims shapewear with a campaign that celebrates these incredible musical artists,” Kardashian said in a press release, raving that the four stars are “super talented women and truly reflect our Skims community.”
Among the new wares? The Everyday Sculpt Collection, which will feature lightweight pieces ranging from an Everyday Sculpt Bralette ($68) to an Open Bust Catsuit ($88).
“Skims just gets it and makes me feel extra snatched,” Ice Spice — who also recently made a cameo on Kardashian and North West’s joint TikTok account — added in the release. “I’m happy to be a part of the latest campaign.”
In addition to the brand-new collection, there’s also 15 new cuts of the label’s existing Seamless Sculpt Collection — including fresh takes on its TikTok-viral Sculpting Bodysuit ($68).
“These styles empower me to try clothes I wouldn’t have tried before and make me feel so comfortable and secure,” PinkPantheress said of the new looks in a press release.
It’s far from the first time Kardashian’s enlisted buzzy stars to model Skims, as the latest campaign comes shortly after SZA slipped on the brand’s “buttery soft” Fits Everybody Collection for an underwear campaign.
Previous ads have also featured everyone from “White Lotus” stars Simona Tabasco and Beatrice Grannò to former Victoria’s Secret Angels.
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In addition to its signature shapewear, the brand’s most recent launches have ranged from spring-break-ready swimwear to its first foray into activewear.
If previous drops are any indication, this new shapewear line will likely shape up to be a quick seller; get ready to shop fast if you plan to snatch up the “snatched” styles come Thursday.
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