Holly Willoughby has been on our screens for over 20 years now and she has secured her place as one of the UK’s much loved television presenters.

Throughout her years of presenting ITV’s This Morning alongside Phillip Schofield, the 40-year-old has also cemented herself as one of the most influential style icons.

On Thursday evening, the mum-of-three stepped out to attend a special event at the London Coliseum for the launch of Satyagraha as part of the English National Opera's 2021/22.

The blonde sported a high fashion look in a navy blue velvet suit by designer Bella Freud costing a whopping £1,160.

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From her days starring alongside Stephen Mulhern on their hit show Ministry of Mayhem in 2004, and starting Dancing On Ice in 2006, to hosting Xtra Factor in 2008 and then Celebrity Juice and This Morning in 2009, we have seen Holly go through many looks.

Whether it's nostalgic styles or even changes with her hair and make up, it's clear that the 40-year-old has developed a key eye for how to style herself.

After witnessing her transformation fashion expert and creative entrepreneur Am Golhar says how: "I think Holly looks beautiful and she definitely has curated a brand name for herself that people see and are influenced by (especially with clothes she wears) and launching her brand just makes sense."


In September, Holly announced that she had been working on her own website which covers all things, fashion, beauty, lifestyle and has now even launched her own signature candle.

This includes interviews, mood boards and even her very own podcast so it could be said that Holly herself has evolved into an all around lifestyle brand.

With her career progression constantly increasing and gathering more and more fans, you can only imagine the pressure which the presenter feels to protect her reputation.

Am say's how: "There is an element of status and how long you have been in the industry, that creates pressure especially knowing millions of people are watching you, what you're wearing…she is seen as a style icon and influencer and has a reach of so many, so I understand the element of being selective with the clothes she wears and being comfortable and looking classy and not tacky."

Throughout her career we have seen Holly champion so many various brands from high street favourites of Zara, &Other Stories and Marks and Spencer, however, as her reputation and status has grown, we have seen her swap these for more designer labels — including her £530 Gianvito Rossi court heels that she wears daily on This Morning.

Am backs this style development up by saying: "Every single one of us goes through transformations in the clothes we wear in different chapters of our life, we adhere to the trends and follow them. "

"I definitely feel Holly is not only just ageing gracefully, but she's doing it with style and class with what she wears and she looks great and has a great figure to show."

We couldn't agree more, there seems to be no stopping the mum-of-three as she goes from strength to strength whilst continuing her style winning streak.

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