Jingle Bell Roll! Greggs and Primark release Christmas collection, including a £17 pastry-patterned jumper and £8 fur-lined clogs

  • Greggs and Primark have released a new 24-piece collection for festive period 
  • It features a pastry-patterned jumper and a cosy bobble hat for the winter 
  • On sale from tomorrow, fur-lined clogs and a scraf are also featured in line-up 

Greggs and Primark have this morning announced a brand new 24-piece festive-inspired collection, featuring the first official Greggs Christmas jumper – adorned with its trademark sausage rolls.

A hooded throw, fur-lined clogs and a bobble hat are included in the release, which will be available in stores across the country tomorrow, with prices starting from £1.50.

Accessory items also include a water bottle, phone case and cross-body bag.

The launch comes following sell out success of the two previous collections from the British brands, as fans this year raced to shops to get their hands on the limited edition merch.

Greggs and Primark have this morning announced a brand new 24-piece festive-inspired collection, featuring the first official Greggs Christmas jumper 

Joggers and other cloothing items are included – and accessory items feature a water bottle, phone case and cross-body bag

Released in June, a 21-piece Greggs x Primark collection featured £6 slingback clogs, a £5 tote bag and even £9 men’s underpants.   

It succeeded the sell-out success of the fashion giant and bakery chain’s first-of-its-kind limited edition 11-piece collection, which was launched back in early February and sold out within days, only to appear on eBay for seven times the price.

The hype around the eccentric collection was so hugely popular that in places such as Newcastle and Hull, shoppers queued around the street and wiped the aisles clean within 24 hours.

The new, festive collection hopes to ”roll out’ something for everyone this Christmas’.

The launch comes following sell out success of the two previous collections from the British brands, as fans this year raced to shops to get their hands on the limited edition merch

‘Our clothing lines with Greggs have been a huge hit with Primark customers, selling out in record time,’ Primark’s Director of Licensing Sarah Jackson said. ‘We’re proud to offer exclusive ranges with some of the nations’ favourite brands and are excited to team up again with an iconic brand like Greggs.’

Fans of the store were absolutely delighted by the news on Twitter. 

‘A sausage roll hooded throw, you do know how to spoil me,’ one user wrote.

Another added: ‘Just when I thought I was out, you drag me back in!’

A third penned: ‘When’s the Greggs scented candle?’

The new, festive collection from the brands hopes to ”roll out’ something for everyone this Christmas’

‘I want,’ one commenter added.  

Greggs this month also hosted three brunches across the country to celebrate its popular Festive Bakes returning to shops and, earlier, collaborated with Primark to launch a brand new cafe in the Oxford Street East fashion store in London.

The food chain launched Tasty by Greggs on the top floor, and the eatery even features a sausage roll swing, doughnut-inspired seating booths and a double decker bus seating area.

The ‘Instagrammable’ new café can host up to 110 customers at a time and it boasts bright neon signs and colourful furniture.  

Fans of the store were absolutely delighted by the news on Twitter

There is even a London phone box which is an interactive game booth for sausage roll lovers to enjoy.

It offers the classic fan favourites from steak bakes and sausage rolls to doughnuts.  

However, there are some surprising new additions that you wouldn’t see in every store such as hot yum-yums with a choice of salted caramel or milk chocolate sauce after for £2.70, and you can customise your own pizza toppings.

The eatery is no more expensive than what you’d pay at other 2,000 stores nationwide.  

At the beginning of the year, Tasty by Greggs opened the first cafe concept in the Primark flagship store in Birmingham. 

What can you buy from the festive, bakery-themed collection? 


Christmas jumper, £17

This knitted Christmas jumper, complete with Sausage Roll detailing, features a colour scheme that is both festive and honours the bakery.


Blue quarter zip, £18

The navy blue number is perfect for as snug athletic fit for colder winter days – and is perfect to offer a trendier, albeit still fun – alternative to the Christmas jumper. 


Blue brushed jogger, £16

Cosy and relaxed, these joggers come in two colours and are a fun addition to any trendy athleisure look. 


Black hoodie, £18

It’s difficult to go wrong with a black hoodie – a wardrobe staple for many. And Primark’s offering, featuring Greggs’ logo splashed across the design, provides a fun twist on the trend. 


Black jogger, £16

These black joggers – the second colour available in the design – are perfectly comfy and stretchy for a Christmas meal, as well as being a cool and quirky fashion item.  

PJ SET – £17

PJ set, £17

Get cosy in this two-piece branded pyjama set, which features an oversized shirt and cuffed bottoms – perfect for cold winter evenings (or days!) at home. 


Black fur-lined clogs, £8

The sell out of last season, Greggs’ crowd pleasing clogs are back just in time for winter, but this time in black with a faux fur lining for ultimate warmth. 


Black varsity jacket, £25

Sticking with its cool, athletic vibe, the collection also features a chic black varsity jacket, adorning the Greggs logo down one sleeve. 


Hooded throw, £16

This hooded throw makes for the perfect, memorable gift for you or the Sausage Roll lover in your life – or to keep yourself as warm and toasty and the inside of a Steak Bake. 


Blue slippers, £9

Following the success of its foot apparel, it’s no wonder this collection offers two types of shoes, including these snug-looking slippers. 


Bobble hat, £8

To complete your Greggs look from head to toe, look no further than this blue and yellow bobble hat. Ideal for keeping you warm whether you’re out Christmas shopping or getting stuck into a snowball fight. 

SCRAF – £8

Scarf, £8

Stand out from the crowd in this eye-catching scarf, the ideal statement piece for your winter wardrobe and whilst strutting into your local Greggs. 


Cross body bag, £9

The Greggs Crossbody Bag is the perfect accessory to carry all your essential items while doing your Christmas shopping – and is a nice, compact size to stash all your essentials. 


Phone case, £4

This branded phone case – suitable for an iPhone 13Pro – is a fun quirky stocking filler for a Greggs fan in your life, or the perfectly silly accessory to adorn your own tech.


Water bottle, £7

Keep hydrated during the party season with this, glossy deep blue water bottle which is both fun and compact.


Socks (pack of 5), £9

It wouldn’t be Christmas without getting some new socks – mix things up with a five-piece sock selection from the quintessentially British bakery this year.


Underpants (pack of two), £9

The Greggs two-piece underpants set is back, this time combining a repeat Sausage Roll design with a set of vibrant blue and yellow briefs, a perfect novelty gift for pastry fans. 

GIFTS BAG – £1.50

Gifts bag, £1.50

Take your gifting game to the next level with not only Greggs merch, but Greggs wrapping – or use it to mask your real gift! 


Wrapping paper, £1.80

Imagine on Christmas morning being greeted by a pile of Greggs gifts under the tree! Excite your gift recipients before they’ve even opened their presents with this Sausage Roll themed wrapping paper. 


Notebook, £5

Jot all your New Year’s resolutions and Christmas engagements down in this pastry-themed piece of stationery.  

PENS – £2

Pens, £2

This fun pen, decorated with a Sugar Strand Doughnut, makes for a pen design that’s both delightful and difficult to lose at the bottom of your bag.


Pencil case, £3.50

Anyone who may be revising for exams over the Christmas holiday may delight in this pencil case – the perfect size to keep your pens in during an exam, and motivate you to finish. 


Key chain, £1

Key chain, £1

Keep your keys safe with the Greggs Key Chain, featuring the Greggs logo on one side and everyone’s favourite sausage roll on the other.


Mug & socks set, £5

The two items known to keep you toasty – a mug and socks – can now be enjoyed together in one, Greggs-chic set.  

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