Domino’s Pizza is taking on food delivery apps that it says charge unexpected fees — by giving away $50 million worth of free food to random customers, the company announced Monday.
The Ann Arbor, Michigan-based pizza chain is calling it a "surprise frees" promotion in an effort to take on surprise fees that it says its rivals like DoorDash and UberEats charge.
"Unlike many third-party food delivery apps, Domino’s provides customers with one straightforward delivery fee, because we know that’s what customers want and deserve. There are no hidden city or service fees with Domino’s," Domino’s COO and US president Russell Weiner said.
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Anyone who orders Domino’s delivery online through Nov. 21 is eligible to get a giveaway item, like boneless chicken wings or a pizza, the company said.
Domino’s said customers will have just over a 7 percent chance of winning each time they order.
UberEats, DoorDash and other food delivery services have added fees in certain cities around the US as the result of government restrictions on how much third-party delivery services can charge restaurants.
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