Chocolate eggs are already making a presence in supermarkets – despite Easter being months away.
The festive occasion isn't just about bringing the family together, but also gorging on mountains of chocolate.
But there's something different about chocolate eggs this year and it's not a good thing.
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According to the Sun, popular chocolate brand Cadbury made some serious changes to its popular treats.
In fact, most eggs are getting smaller with a medium-sized Wispa Easter egg now 182.5g, down from 224g.
On top of the changes, the cost still remains at £3.
As for the larger Cadbury Flake egg, priced at £5, now measures 231.8g, down from 249g.
And large Dairy Milk eggs will still cost £5, but they've shrunk from 286g to 245g.
These are prime examples of "shrinkflation" where the price of a product remains the same but the size decreases.
Consumer expert Sarah Coles of Hargreaves Lansdown said: "The horrors of shrinkflation are turning Easter eggs into mini eggs.
"We're spending significantly more in return for less chocolate. It feels particularly unfair to those on lower budgets, who are trying to keep everyone happy this Easter without breaking the bank."
Meanwhile a spokesperson for Mondelez, the parent company of Cadbury, claimed it's constantly looking at ways to "innovate products while keeping the fan favourites the nation knows and loves".
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The spokesperson added: "This year we've revamped our Easter egg range, offering a wide variety of sizes and price options for our Cadbury fans to choose from.
"The Traditional Gift Shell Eggs are a new part of the range for 2023, replacing the Large Shell Eggs.
"There are eight different eggs available as part of the Traditional Gift Shell Eggs range, including Cadbury Creme Egg, Cadbury Dairy Milk Giant Buttons, Caramel, Twirl, Cadbury Mini Eggs, Crunchie, Twirl Orange and Wispa Easter eggs.
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