Ask any beauty connoisseur and they’ll probably tell you that applying concealer is an essential step to their full face makeup routine. Not only does it help to awaken tired-looking eyes, but also seals the deal for a perfect selfie. Don’t believe us? Ask Anastasia Beverly Hills (ABH), which is launching its first-ever concealer that is completely inclusive!
“I worked for a long time perfecting this formula,” Claudia Soare, President of Anastasia Beverly Hills tells ESSENCE exclusively about the product that took her five years to perfect. “I really wanted it to perform for all skin types and makeup styles, whether you wear it over a bare face or with foundation.”
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Designed to make your makeup routine simpler, the Magic Touch Concealer ($29) offers blurring effects to hide unwanted blemishes, without having to do constant touch-ups and/or re-application. According to Soare, the concealer is like “second-skin” and ideal for creating this year’s minimalistic look.
“If you are a minimal makeup wearer, you will love how natural this concealer looks,” Soare tells us, before ensuring us that those who love full coverage can still maintain a natural look. She adds, “The beauty of this formula is that it’s very versatile and super easy to apply so you won’t spend an hour doing your makeup. You can use it to spot-conceal, brighten, or for all-over coverage.”
Read on to get our honest opinion of the new concealer, along with details on finding the perfect shade for you!