Aldi sends Cuthbert the Caterpillar on charity skydive
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The UK and Ireland are reportedly facing a shortage of Cadbury Flake 99s, the popular crumbly chocolates that accompany soft service ice cream. The news comes after the company saw an increase in sales for the treat that it had not expected.
Mondelez told The Irish Times it had seen a “recent increase in demand” despite the current weather.
The company has said it is working hard to meet the demand for the chocolate treat.
The news means that Flake 99s, which are smaller versions of normal Flakes, may be harder to find this summer.
Taking to Twitter to share their thoughts on the news, users were left with many questions.
One person said: “I’ve just heard that we could face a shortage of Flake 99s, they’re my favourite in ice cream!”
Another wrote: “Have we not suffered enough?!”
One other user joked: “Well that means summer is cancelled.”
“A flake shortage would actually send the country into meltdown”, said a fourth.
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In a statement, the company said: “The product is still available to order and we’re continuing to work closely with our customers.”
The majority of the 99 Flakes sold in the UK are made in a factory in Egypt, with some also arriving from a facility in Coolock in Ireland.
It is thought that the flake shortage only affects the UK and Ireland.
There has also been discussion on social media about the origins of the ice cream’s name.
The term 99 Flake is often thought to reflect the price of the ice cream it accompanies.
However, Cadbury said: “The real reason for 99 Flake being so called has been lost in the mists of time.
“In the days of the monarchy in Italy, the King had a specially chosen guard consisting of 99 men, and subsequently anything really special or first-class was known as 99 – and that is how 99 Flake came by its name.”
In other food news, Aldi’s Cuthbert the Caterpillar returned to supermarket shelves yesterday, with all profits being donated to charity.
Shoppers can also donate to Cuthbert’s sponsored skydive which took place last week to mark the return to shelves.
Richard Thornton, communications director at Aldi, said: “Cuthbert has been the centre of global media attention.
“We felt a dramatic return was called for to celebrate him coming back to our stores. And it doesn’t get more dramatic than jumping from the sky at 50mph.
“Our loyal shoppers have really backed Cuthbert during these last few weeks and we can’t wait to bring a limited edition version of him back to reunite him with his fans and thank everyone for their support, while also raising money for charity, including our partner Teenage Cancer Trust.”
Taking to Twitter to share their thoughts, Aldi shoppers praised the supermarket for bringing the cake back.
One person said: “I love that they’ve got him back in the supermarket, for such a good cause too.”
Another wrote: “@AldiUK yay for Cuthbert, hope I can find him!”
Another tweeted: “I hope the cake isn’t too hard to find!”
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