Aldi: Expert discusses supermarket chain's 'trademarks'

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Aldi will launch its first flat-bottomed Easter egg next month. Its bottom is square instead of round so that less plastic can be used in its packaging.

The discount retailer’s non-round egg is called the Geometric Egg.

Made of blonde chocolate, it has a round top and a flat bottom.

The flat bottom means that it does not need a concave plastic insert to support it, as it can just lie flat in its cardboard box.

There will be no plastic at all in its packaging.

The Geometric Egg is part of Aldi’s initiative to eliminate 29 tonnes of plastic from its Easter egg range this year.

This is equivalent to two million pieces of plastic.

Another step Aldi has taken in a bid towards a greener Easter is replacing plastic windows in boxes with compostable cellulose film made from wood fibres.

The supermarket has also created an Easter egg box using a concave insert made from recycled potato skins.

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Altogether, Aldi is updating six of its Easter egg lines to make them 100 per cent free from plastic.

Aldi UK’s Plastics and Packaging Director, Richard Gorman, said: “We’re committed to eliminating plastic wherever possible, and the changes to our Easter range are a great example of removing unnecessary plastic that we can all do without.

“We know our customers want to protect the environment, and it is changes like this that make all the difference,” he added.

This is not the first time that Aldi has eliminated unnecessary plastic from its packaging.

Last year, the supermarket removed more than 5.5million pieces of plastic from its Easter egg range.

It also made changes to its Christmas range.

By the end of 2025, the discount retailer hopes to make all of its product packaging reusable, recyclable or compostable.

Some of Aldi’s Easter egg range is available in stores now.

They include Aldi’s £3.99 Moser Roth Ripple Egg, the £7.99 Moser Roth Chocolate Lovers Duo Egg, and milkshake-shaped eggs worth £6.99 each.

Other eggs, such as the Giant Dragon Egg costing £9.99, will be on sale from March 7.

Beehive-shaped eggs decorated with chocolate bees will also be available on March 7, costing £14.99 each.

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