BEAUTY fans are scrambling to their local Superdrug to nab a face cream deemed as 'Botox in a bottle' – and it's at a bargain price too.
When it comes to maintaining a youthful complexion, the first word that springs to mind is Botox – but according to shoppers, there's no need to fork out a fortune to go wrinkle-free.
The Superdrug Optimum Collagen Night Face Cream 50ml, which retails for £15, has been hailed as ''miracle in a pot'' has already gone viral on the high street.
Not only that, but the popular beauty retailer currently has an amazing deal on, offering a ''buy one, get one free'' sale to its customers.
The £14.99 skincare product has been formulated to deliver maximum hydration and to target the signs of ageing as you sleep.
According to the brand, the affordable night cream contains a combination of a powerful peptide and minerals – a duo that is known to help the skin boost its own collagen production.
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To give the skin a firmer and youthful appearance, a mix of hydrating actives have also been included in the formula.
Superdrug trialled the cream on 117 people, who have said: "Instantly, your skin feels nourished, and after 2 weeks, the skin appears smoother and more radiant.
''However, after 4 weeks, the appearance of fine lines and wrinkles are reduced and skin feels firmer."
Those who've already given the product a go flocked to leave positive reviews online.
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One happy customer said: "This cream is a miracle in a pot. After a few nights' use I noticed an marked improvement in my skin's hydration levels.
''After a month my fine lines are barely noticeable, and some deep frown lines have actually disappeared.
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''People have asked me if I had Botox. (Certainly not!).
''I have never achieved results like this with any other product, expensive or otherwise."
Someone else noted: "Love this product – a little bit of luxury at a reasonable price.''
A third penned: "I have tried a lot of 'expensive' creams and this product has been better than all of them.
''It leaves my skin feeling plump and hydrated, it's honestly like a miracle cream. Calms the skin if you're using retinol products."
If you're looking to up your skincare game this year, Superdrug's Optimum range also includes a day cream, extra strength retinol serum, collagen serum, eye creams, boosters, bundles and loads more.
For more information, head to Superdrug.com.
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