THEY are one of the latest must-have products ahead of the summer holiday season.

And now Primark has got in on the action and is selling in-demand packing cubes that customers are desperate to get their hands on. 

One Primark shopper – a TikTok user called Olivia Yasmin – shared a video of the packing accessory with her social media followers. 

The cubes, which promise to make packing easier, cost just £5 for three and come in a variety of colours from lilac to black. 

Olivia, who can be found at @oliviayasminn, told her social media followers: “Run, don't walk to Primark for these packing cubes.”

The impressed shopper added: “Only £5!”

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She further emphasised how good the deal is within her caption.

Encouraging everyone to go and bag some for themselves, Olivia wrote: “These will defo sell out so quickly.”

She later added: “I actually found them super helpful on my last holiday.

“Organised everything so much better.” 

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However, the packing cubes also have a handy second use, as can be used to organise things around the home and keep your belongings in one handy place. 

And Primark fans said they couldn’t wait to take advantage of the bargain for both at home and on holiday.

One person wrote: “OMG we need these.”

A second said: “Was literally gonna get these.”

A third person commented: “This is what I need.”

As a fourth Primark customer typed: “I was literally thinking I want some but don’t want to pay loads. Ok perfff.” 

And someone else added: “We should get these!!

“Keep all our stuff separate when we share a case.”

Others also added that they’d already been sold on the trend, and praised Primark for creating an even cheaper alternative. 

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One person wrote: “Cheaper than the Shein ones I bought for my holibobs.”

A second said: “Just when I spent £10 for the ones in Matalan.”

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