YOUNG makeup fans have caused quite the stir with a bizarre new beauty trend which has them enhance or sometimes create dark under eye bags.

The aim is to “normalise” tired eyes as a result of the "bad sleep schedules millennials have",but many joke they have bags naturally and don't need to fake it.

Beauty influencer Sara Carstens, 19, went viral in December after she showed herself smudging a chubby brown pencil under her eyes.

The model and content creator then blended the colour with her finger to make it look like she has dark circles.

In the interview The New York Times, the teen said dark circles can be “beautiful” and added her generation are “all tired and have bad sleeping schedules” anyway.

Women, and men, have long been using concealer to hide their dark circles,so, naturally, it's taken many by surprise.

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Sara's makeup tutorial has received more than seven million views since it was posted and other beauty gurus have quickly followed suit.

Danielle Marcan jumped on the trend sharing her own tutorial on TikTok and Instagram, saying in 2021 she was going to be “accepting all my insecurities”.

Captioning the video, she wrote: "In 2021 I’m accepting all my insecurities. Maybe even highlighting them and wearing them with confidence."

Another makeup artist, Abby Roberts, also shared her own version of the dark under eye circles sending her followers into a fit.

Responding to Danielle's clip, one viewer mocked: "Finally a trend of something that I already have naturally."

Another agreed and wrote: "I won’t even need a highlighter to highlight my dark circles. These purple babies are naturally out there."

The trend has also sparked substantial amount of confusion among beauty journalists, as women are generally encouraged to cover their under eye bags- not enhance them.

One article in The Cut, a New York based lifestyle magazine, was dedicated entirely to its editors reacting to the trend.

“I don’t like the trend, as someone who has extremely dark circles. I don’t know why I don’t like it,” one editor, named Alexia wrote.

“I think it’s because it’s strange to watch such specific parts of the female body go in and out of style. Now something of mine is allegedly ‘in style’, and I just know how fleeting it will be.”

Another said: “The people showing off the trend on TikTok all conform to conventional beauty notions in every other way.”

Parts of this story originally appeared on

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