Kim Kardashian rocked icy, platinum blonde hair in a new swimsuit selfie. This just so happens to be Kanye West’s ‘favorite’ hair color!

Kim Kardashian returned to her 2017 era: you know, the one with her platinum blonde hair! The Keeping Up with the Kardashians star, 40, rocked long icy hair as she worked out in a one-piece black swimsuit featuring a big sexy cutout for a photo shared on May 6. It’s unclear if Kim was just wearing a wig — she has been sporting her trademark dark brunette tresses in recent social media posts — but nevertheless, the color looked gorgeous on the SKIMS founder, just like it did four years ago. You can check out Kim as a blonde in this new photo, here.

This isn’t the only time fans have recently seen Kim with blonde hair, although it was a different shade than the one the mother of four wore in her newest selfie. She wore a buttery blonde wig for a photo shoot on April 29, which complemented another blonde feature on her face that took social media by storm: her bleached eyebrows!

Ironically, blonde is also “Kanye’s favorite,” which Kim once revealed in an Instagram Story video about her estranged husband Kanye West in 2018. This is also why she dyed her hair blonde again that year to celebrate their wedding anniversary. The year before that, Kim even joked that she’d “go blonde for that D” in an Instagram post!

A post shared by Kim Kardashian West (@kimkardashian)

Kim Kardashian was still a brunette in these bikini selfies shared on May 4, 2021. [Instagram/@kimkardashian]

Going blonde is no laughing matter, though. One of Kim’s brunette-to-blonde sessions took 12 hours to complete. “When we started the process, I was so scared that my hair would get ruined. It took about 12 hours for the first round of dyeing my hair — we definitely took our time with it so it wouldn’t get damaged. The last time I went platinum, a few years back, I dyed it in one sitting and never gave it the proper time, so this time I sat there 12 hours straight. Then, we did another 5-hour session. In the end, SO worth it,” Kim explained in an old post on her website and app in 2017. She added, “I had to spend a week with yellow hair, just Olaplexing it and conditioning it every day, until we toned it and got it to lift to this amazing white-silver color. I’m so happy with it and want to keep it a while!”

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