Move over millennial pink, bold bubblegum is taking over.

Back in 2017, you couldn’t walk into a shop without seeing millennial pink, well, everywhere. From clothes to homeware, it was the colour to invest in. It went the distance, too, even sticking around until late last year. Now, though, there’s a new pink shade in town: bubblegum pink. 

Think of the Hubba Bubba gum wheel a lot of us used to get from the local corner shop, and that’s the hue you’re looking for. Brighter than the soft, millennial colour, it’s punchy, bold and vibrant – exactly what your wardrobe calls for after, what feels like a lifetime in loungewear through multiple lockdowns. 

So, how do you wear such a statement shade? According to the spring/summer 2021 runways, with ease. We’ll leave it up to Chanel, Roksanda and Valentino to illustrate.

Chanel spring/summer 2021

Roksanda spring/summer 2021

Valentino spring/summer 2021

While Chanel went for popping pink trousers in high-waisted form, Roksanda updated the humble maxi dress and Valentino reimagined the oversized shirt. Each designer kept it classic by teaming with neutral colours to complete the look, bubblegum pink is officially on the fashion map. 

Now, it’s time to shop the colour with the new season offerings that are making us countdown the days until the first day of spring. Keep going to see how to style bubblegum pink right now. 

Shop bubblegum pink trend

  • Reformation top

    Bubblegum pink: Reformation top

    A ‘nice’ top to go with the jeans we’re starting to dust off again, this Reformation beauty will bring instant joy to your day. 

    Shop Gellar top at Reformation, £84


  • Kitri jumpsuit

    Bubblegum pink: Kitri jumpsuit

    This jumpsuit is so good, it has already sold out once. Luckily, it’s now available for pre-order and you can secure yours now. 

    Shop Remi pink cotton jumpsuit at Kitri, £150


  • Veja trainers

    Bubblegum pink: Veja trainers

    Ease yourself into the vibrant trend with a subtle colour flash. The classic Veja Campo trainers are a way to try out the hue without being too in your face. 

    Shop Veja Campo trainer at & Other Stories, £115


  • Baum Und Pferdgarten trousers

    Bubblegum pink: Baum Und Pferdgarten trousers

    These flattering paper bag waist trousers will make you feel summery as soon as you put them on. Try them out with ice cream shades for a fresh look. 

    Shop Nysha trousers at Baum Und Pferdgarten, £159


  • Jacquemus bag

    Bubblegum pink: Jacquemus bag

    Handbags, remember those? Leaving the house hands-free is something we’ve become accustomed to, so ease yourself in with a tiny mini cross body style by Jacquemus. 

    Shop Jacquemus Chiquito leather cross-body bag at Matches, £385


  • Monki shirt

    Bubblegum pink: Monki

    Short-sleeved shirts for spring are a given and this pink print is so good, Monki created matching trousers and a dress, too. Grab them all in sizes XXS-XL.

    Shop boxy seersucker shirt at Monki, £30


  • Warehouse dress

    Bubblegum pink: Warehouse dress

    Pink and red is the colour combination to try out. Just as well, then, Warehouse has already done the hard work for you and created this dream dress in checkerboard print. 

    Shop ruched front printed dress at Warehouse, £45


  • Zara dress

    Bubblegum pink: Zara dress

    The knitted dress is sticking around for the warmer months. This time round, it’s in the form of a bright midi dress à la Zara. 

    Shop knitted dress at Zara, £19.99


  • Asos Curve trousers

    Bubblegum pink: Asos Curve

    Suiting has just had a spring/summer overhaul. Make an entrance at any event in the future in this popping pink two-piece. 

    Shop Asos Curve jersey trousers at Asos, £15


  • Thebe Magugu shirt

    Bubblegum pink: Thebe Magugu shirt

    Keep up the tie-dye love with this chic shirt by Thebe Magugu. Get the matching skirt to make it into a top-to-toe pink ensemble that you’ll wear to brunches, dinners and nights out in the summer. 

    Shop Thebe Magugu Zebramud tie-dye shirt at Farfetch, £364 (previously £497)


  • Ganni bag

    Bubblegum pink: Ganni

    This new Ganni bag style is available in six different block colours, but pink is delivering all the summer vibes. It’ll look equally as good with white jeans and a T-shirt as it will with a slinky slip dress. 

    Shop satin knots top handle bag at Ganni, £95


  • River Island blazer

    Bubblegum pink: River Island blazer

    This slouchy, oversized fit blazer is a sure-fire winner. Wear it with jeans and a vest top or try out the matching trousers. 

    Shop pink structured longline blazer at River Island, £65


  • Marks and Spencer top

    Bubblegum pink: Marks & Spencer top

    A collared knit is a hero item to add to your wardrobe this year. M&S have nailed the mini trend with this sleeveless polo top, 

    Shop knitted polo top at Marks & Spencer, £17.50


  • Bershka dress

    Bershka dress

    Midriff flossing is a thing this season, and this as a wearable way to try it out thanks to the cut-out side detail. Try it out with a clashing red lippie and white heels. 

    Shop side cut-out midi dress at Bershka, £19.99


Images: Getty

Other images: courtesy of brands/ Harry Carr for Roksanda

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