ALL types of jewellery will be on sale this Black Friday – watch deals certainly have their time too.

Should you be looking to pick up a gift, or fancy a new watch for yourself this November, we can help.

*We may earn revenue if you click the links below and buy the products but we never let this affect our recommendations. Remember, to shop around on Black Friday to make sure you're getting the best price.

  • Shop Watch Shop's Black Friday deals here

Pre-Black Friday watch deals

If you can't wait until next month, there are plenty of watch deals available right now, here are some of the best ones we found:

  • Citizen Navihawk Chronograph Eco-Drive Men's Watch, £527 from Watch Shop – buy here
  • Emporio Armani Modern Slim Ladies Watch, £199 from Watch Shop – buy here
  • Vivienne Westwood Holloway Rose Gold Tone Ladies Watch, £135 from Beaverbrooks – buy here
  • Oris Divers Sixty-Five Automatic Men's Watch, £1250 from Beaverbrooks – buy here
  • Casio Grey Coloured Titanium Strap Watch, £199 from Argos – buy here
  • Bulova Chronograph Men's Black PVD Plated Bracelet Watch, £149 from H.Samuel – buy here

When is Black Friday 2021?

This year’s Black Friday will be on November 26 – the day after the American holiday Thanksgiving.

Lots of retailers and brands will have sales live on the day, but for the best Black Friday watch deals, it’s best to start looking a week or two beforehand.

Some sales start well ahead of the day itself, but it’s also sensible to be aware of prices before price cuts so you can spot the best deals quickly.

When is Cyber Monday 2021?

Cyber Monday falls on November 29 this year, just three days after Black Friday.

Watch deals could still be part of the sales during Cyber weekend and Cyber Monday, as more and more companies extend their sales beyond Black Friday itself.

Fashion brands and jewellery retailers were active during Cyber Monday last year, so it’s worth keeping an eye out for offers if you've not found something you like.

Should I wait until Black Friday to buy a new watch?

The simple answer is: yes!

If you're in the market for a new watch right now, there's really not long to go until Black Friday so it's definitely worth holding out to find the best deal.

With the majority, if not all of the biggest watch retailers holding Black Friday events, there's a strong chance you'll be able to make a saving on a brand new watch this November, so we'd recommend being savvy with your money and waiting to make a purchase.

You'll potentially end up with a far better watch in the sale for the same amount as full-price watches right now too, so it's a no-brainer to wait until Black Friday.

What to expect from watch retailers in the Black Friday 2021 sales

Last year, watch retailers slashed their prices of designer watches and big-name brands by hundreds of pounds for Black Friday. Hopefully, we'll see similar amazing discounts in 2021.

Reductions in 2020 went as high as 50 per cent, with big savings on high-end models, as well as lowest-ever prices for classic and retro styles.

We don't know for sure what's on offer yet, but we'll update you here as soon as we can, so do check back!

And remember: as lots of retailers offer similar styles and models, compare prices this November to ensure you get the best deal.

What Black Friday deals were there on watches last year?

The Black Friday price cuts from watch retailers in 2020 included:


Fancy a smartwatch? Last year, the Samsung Galaxy 42mm Smart Watch was reduced in the Black Friday sales by £100, available to buy from Argos at just £159. Shop watches at Argos here


Skagen had a 40 per cent off sale for Black Friday, which lasted until December 6. Shop Skagen watches here.


Beaverbrooks had discounts of up to 50 per cent on Black Friday 2020 – including Gucci timepieces discounted by a couple of hundred pounds. Their deals featured:

  • Citizen Eco Drive Chronograph Men's Watch, available for £199, saving £200 – buy here
  • BOSS Exclusive Gunmetal Ion Plated Mesh Chronograph Men's Watch, available for £269, saving £330 – buy here
  • Gucci G-Timeless Cypria Butterfly Gold PVD Watch, now £585, saving £235 – buy here
  • Gucci G-Frame Stripe Ladies Watch, now £625, saving £225 – buy here


Goldsmiths had a range of great deals in 2020, such as:

  • Tag Heuer Carrera Calibre, now £3,280, saving £820 at Goldsmiths – buy here
  • Vivienne Westwood ladies watch, now £200, saving £50 at Goldsmiths – buy here
  • Michael Kors MK8184 watch, now £149, saving £100 at Goldsmiths – buy here

Watch Shop

Watch Shop had up to 70 per cent off across a range of styles on Black Friday 2020, including:

  • Vivienne Westwood Watch, now £145, saving £105 – buy here
  • Mens Citizen Eco-drive Bullhead Alarm Chronograph Stainless Steel Watch AV0071-54A, now £588, saving £107 – buy here
  • Citizen World Chrono A-T Limited Edition Watch AT8038-08A, now £449, saving £100 – buy here
  • Vivienne Westwood Holborn II Watch VV185SLBR, now £130, saving £105 – buy here
  • Garmin Fenix 5 Plus Sapphire Bluetooth Smartwatch, now £599, saving £150 – buy here
  • Unisex Garmin VENU Bluetooth Smartwatch, now £279.99, saving £50 – buy here

More Black Friday Jewellery Deals

  • Tiffany Black Friday deals
  • Engagement rings Black Friday
  • Black Friday watch deals
  • H Samuel Black Friday deals
  • Goldsmiths Black Friday deals
  • Missoma Black Friday deals

Jura Watches

From Garmin to G-Shock, get your sport watch fix from Jura this Black Friday. Last year, they had over £100 off your favourite styles.

  • Michael Kors Watch Parker Ladies, now £195, saving £74 – buy here
  • Garmin Watch Tactix Charlie D, now £528, saving £121 – buy here
  • Garmin Watch Fenix 6 Sapphire, now £699, saving £100 – buy here
  • Rado Watch Centrix, now £1,542.76, saving £272.74 – buy here

John Lewis

John Lewis knocked 20 per cent off a wide selection of watches last year, such as:

  • Lorus Women's Leather Strap Watch, now £23.99 – buy here
  • Michael Kors Women's Pyper Leather Strap Watch, now £111.20 – buy here
  • Citizen EW1270-06A Women's Date Leather Strap Watch, now £87.20 – buy here
  • Skagen Men's Signature Leather Strap Watch, now £71.20 – buy here

Read more about John Lewis' Black Friday plans here


Watches2U had deals of up to 50 per cent off on designer watches from Michael Kors, Casio and more. Shop Watches2U here.

F. Hinds

In 2020, F. Hinds had watch deals with savings of up to half off, from Accurist, Radley and Seiko. Shop watches at F. Hinds here.

What pre-Black Friday watch deals were there last year?

The Black Friday discounts began early in 2020, so keep an eye out this November for price cuts before the date itself. Last year's deals included:

  • Argos – Argos ran up to half price on selected men's and women's watches, and up to a third on selected kids watches. Shop here.
  • The Watch Hut – Looking for savings on designer brands from Vivienne Westwood to Emporio Armani? The Watch Hut had a huge sale on, with additional discount codes if you spent over £400 (save £100), £1,000 (save £250) and £2,000 (save £500). Shop their sales here.
  • H. Samuel – Not only was there up to 50 per cent off at H. Samuel in the sales, but you could bag an additional 20 per cent off for a limited time only with Black Friday. Find all the deals on watches and jewellery here.

More Athleisure Black Friday Deals

Take a look at some of the other Black Friday deals we’ve found around the web

  • Gymshark Black Friday deals
  • ASOS Black Friday deals
  • Sweaty Betty Black Friday deals
  • JD Sports Black Friday deals
  • Lululemon Black Friday deals

Where to find Black Friday watch deals

As well as watch brands' own sites, make sure you check out major retailers – shopping around is the smartest way to find the best deal for you. Have a look at sites like:

  • Amazon
  • Argos
  • Beaverbrooks
  • Debenhams
  • Fossil
  • Goldsmiths
  • H. Samuel
  • House of Watches
  • John Lewis
  • Selfridges
  • The Watch Hut
  • Watch Shop

Will the Apple Watch be on sale during Black Friday?

Apple products aren’t often on sale from the brand itself, but we do expect to see savings on the Apple Watch from retailers during Black Friday.

We’d recommend keeping an eye on the likes of Amazon, Argos and Currys PC World for smart watches.

Apple sometimes holds its own ‘exclusive event’ during the week of Black Friday too, so there may be an added opportunity for savings.

We'll be rounding up all the best Apple Watch Black Friday deals here

How much is a Rolex watch?

A Rolex watch can set you back from £5,000 to over £200,000. Rolex watches are so expensive for a variety of reasons, they are meticulously made and will last a life-time, they also hold their value – and sometimes even gain it over time, therefore they can be a great investment.

Does the Watch Shop have a Black Friday sale?

The Watch Shop has announced it will take part in the Black Friday sales once again and tells us to keep an eye out for great deals on watches, smartwatches and jewellery in November 2021.

Hugo Boss and the iconic Swiss brand Tissot are among the brands that usually appear in the Watch Shop Black Friday bargains. Casio's vintage style pieces, G-Shock and Baby-G watch should be available too.

The Watch Shop current sale offers up to 50% off watches and jewellery – shop here.

Does Ernest Jones have a Black Friday sale?

The jeweller has had some brilliant reductions in past years on watches, rings, necklaces and more, so we're hoping for more of the same this year.

Take a look below at a couple of our favourite savings from its 2019 Black Friday event, and check out our 2020 Ernest Jones Black Friday guide for more hints and tips.

  • Diamond Collection white gold double halo ring, £950 from Ernest Jones, saving £249 – buy now
  • Chamilia Disney Winnie The Pooh Piglet charm, £40 from Ernest Jones, saving £5 – buy now

Our tips for finding the best deals this Black Friday and Cyber Monday

IT might be tempting to dive in and snap up LOADS of items on Black Friday and Cyber Monday, but here’s how you can guarantee you’re getting a good deal.

PREPARE Research the items you want to buy and find out the cheapest price. Websites like PriceSpy, PriceHistory and CamelCamelCamel will give you historical data on prices so you can see how much you should pay.

GET FOLLOWING Follow your favourite shops on Twitter, Facebook and Instagram and sign up to its deals newsletter to get the latest on any offers. We post the best deals in our Sun Money FB group too.

CHECK FOR CODES Take a look at The Sun Vouchers, and see if you can get extra savings with discount codes.

Enjoyed reading about Black Friday Watch deals? Don't forget to keep an eye on our fashion deals and shoe sale page.

You can find out more about the sale event of the year on our main Black Friday page.

You might also like our Amazon Black Friday page.

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