NOVEMBER is a perfect time to make one of the most important purchases you’ll ever make in your life: an engagement ring.

That’s because there are plenty of Black Friday engagement ring deals around – with chances to make fantastic savings on gold, silver and platinum diamond rings. So, if you’re thinking of popping the question soon, now’s the time to get organised.

*Remember, just because an item is in the sale, it doesn't mean you can't find the same product, or similar, elsewhere. Always shop around to make sure you're getting the best price.

  • Shop Ernest Jones engagement rings here

Black Friday engagement ring deals: what to expect

Retailers are set to have a range of deals during Black Friday sales events. Here's where to look for a stunning sparkler on sale:

Credit: Getty Images


Last year, Beaverbrooks had engagement rings discounted by as much as 50 per cent off for Black Friday.

  • Shop all Beaverbrooks Black Friday engagement rings on sale here
  • 18ct White Gold Diamond Solitaire Ring, £1,602 – buy here 

  • 18ct Gold Diamond Half Eternity Ring, £1,456 – buy here

  • 18ct Gold Diamond Solitaire Ring,  £924 – buy here


In 2020, Goldsmiths offered 50 per cent off a selection of engagement rings.

  • Platinum 0.40ct brilliant cut diamond solitaire ring, £1,000 – buy here
  • Platinum 0.75cttw three stone brilliant cut diamond ring,  £1,500 – buy here
  • 18ct yellow gold brilliant cut 0.70ct solitaire diamond ring, £2,250 – buy here
  • 18ct white gold 0.50cttw multi stone halo diamond ring, £750 – buy here
  • Platinum 1ct brilliant cut diamond solitaire ring, £3,950 – buy here

Ernest Jones

Last Black Friday, there was up to 50 per cent off on engagement rings at Ernest Jones.

  • The Diamond Story Platinum 1/3ct Diamond Ring, £1,099 – buy here

  • Vera Wang 18ct White Gold 0.45ct Pear Shaped Cluster Ring, £999 – buy here

  • Vera Wang 18ct White Gold 0.69ct Princess Cut Halo Ring, £1,249 – buy here

  • Vera Wang 18ct White Gold 0.95ct Diamond Cluster Ring, £1,875 – buy here

Fraser Hart

In search of a colourful engagement ring? Try Fraser Hart, where engagement rings were previously discounted up to 50 per cent.

  • 18ct white gold 0.85 ct yellow diamond shoulder set ring, £1,399 – buy here
  • 9ct white gold oval London blue topaz and diamond ring, £250 – buy here
  • 18ct white gold emerald and 0.24ct diamond three stone ring, £799 – buy here

H. Samuel

H. Samuel also offered up to 50 per cent off engagement rings for Black Friday.

  • 9ct White Gold Emerald & 0.50ct Diamond Ring, £799 – buy here

  • Platinum 1ct Forever Diamond Two Row Ring, £3,499 – buy here

  • Perfect Fit 9ct Yellow Gold 1/3ct Diamond Cushion Bridal Set, £499 – buy here

  • Emmy London Platinum 1/2ct Diamond Solitaire Mix Cut Ring, £1,599 – buy here

When is Black Friday 2021?

Black Friday traditionally falls on the day after the USA’s Thanksgiving holiday each year. Thanksgiving is on November 25 this year, which means that the Black Friday sales will be on November 26. But don’t feel like you’ll need to make an impulsive purchase on the day – many jewellery stores start discounting their wares from the beginning of November, so there’s plenty of time to find the perfect piece.

When is Cyber Monday 2020?

Cyber Monday 2020 falls on Monday, November 29 this year. Typically, sales continue from Black Friday through the weekend and Cyber Monday.

More Great Black Friday Deals

Take a look at some of the other Black Friday deals we’ve found around the web

  • 101 Black Friday deals
  • Handbags
  • Gucci
  • Fashion and Footwear
  • Selfridges
  • GHD
  • Lovehoney
  • Dyson Airwrap


Which jewellers will have the best Black Friday engagement ring sales in 2021?

There are several large retailers in this category and they should all be offering Black Friday engagement ring deals this year.

Remember that engagement rings are a real investment purchase so make sure to shop around because there’s plenty of competition in the jewellery business and you might find a similar ring cheaper elsewhere.

Here are just some of the Black Friday engagement ring sales you can check out:

  • Goldsmiths – Shop here
  • Beaverbrooks – Shop here
  • Ernest Jones – Shop here
  • F. Hinds – Shop here
  • Fraser Hart – Shop here
  • H. Samuel – Shop here
  • Mappin & Webb – Shop here
  • The Jewel Hut – Shop here
  • T.H. Baker – Shop here
  • Argos – Shop here
  • Vashi – Shop here

Is Black Friday a good time to buy an engagement ring?

Black Friday is an excellent time to buy an engagement ring, because you might be able to afford a more expensive ring for your budget or buy a ring from a more expensive store – remember to keep an open mind and to shop around.

Many higher-end retailers offer 0% interest-free credit options too, which can really help you to manage your finances by paying off the ring over several months – Goldsmiths, Ernest Jones, Mappin & Webb and T.H Baker all offer this service.

What are the best engagement rings you can buy in 2021?

Just like anything else, engagement ring choices are subject to fashion trends, with many taking their inspiration from Instagram as well as the engagement ring choices of celebrities and royals such as Meghan Markle.

Looking to see what’s hot this year? Just stick the hashtag #BridesRings into Instagram or check out this recent feature on engagement ring trends.

As well as trends, younger engagement ring wearers are becoming more concerned about sustainability and transparency – if environmental ethics are important to your partner, you will need to consider this when making your purchase too.

How much should I spend on an engagement ring?

The old rule of thumb used to be that an engagement ring should cost three months' salary, although recently that sum has been lowered so the cost of an engagement ring is equivalent to one month's salary. Research from Allianz from 2016 found that men typically spend £573 on an engagement ring, so spending the national average on an engagement ring is another option.

Of course, there's no set rule for how much you should spend on an engagement ring – the style and design of the ring are far more important, as is what the engagement ring ultimately symbolises.  

Enjoyed our Black Friday engagement rings roundup? Discover more about Black Friday and where to find all the best deals in our Black Friday explainer.

If you're interested in stocking up your pantry or home bar, check out our Black Friday food and alcohol deals.

Or if you'd like to treat yourself to a new fragrance, try our Black Friday perfume deals round-up.

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