London-based label Unknown is cementing itself on UK streets. Garnering attention from its rhinestone-covered tracksuits, the brand recently debuted its Spring/Summer 2023 collection by enlisting UK drill artist Unknown T.

Following its release, the brand has revealed its SS23 campaign, heading to the sandy streets of Cairo and pulling inspiration from its truck-style police cars. Unknown decks out Egyptian vehicles with window graffiti and Arabic writing, also traveling to the desert on vibrant mountain motorcycles. Local talent sports the brand’s latest collection, featuring Unknown’s sparkling snake-printed bomber jackets, essential athletic uniforms, and monogram shirting. Torn eagle hoodies and ’90s-style jorts ride across the city, while hybrid Arabic-style scripture accents color-blocked polos and distressed knitwear. Finally, the brand’s embellished tracksuits receive an overwashed finish, boasting triple crossed daggers across matching sets.

Take a closer look at Unknown’s SS23 campaign in the gallery above. The collection is available to shop now via the brand’s website.

In other news, the HOUSE OF ERRORS x ALIVEFORM “TOPO-01” drops next week.
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