Sam Smith’s new music video is the talk of the internet at the moment, with many music fans astounded by its NSFW nature.

The singer, 30, recently released their album, Gloria, along with the single I’m Not Here To Make Friends.

Now, the video starts off relatively innocent, with the Stay With Me hitmaker looked extremely glam, sitting in a gold helicopter before making a fashionable entrance to a castle via red carpet.

The heat is soon turned up, however, as Sam begins smashing champagne bottles and singing on top of a piano, wearing some killer heels.

In their next outfit, the star dons a dazzling corset and tiny underwear, going topless except for nipple pasties.

The choreography is not for the faint-hearted, as dancers – wearing outfits with the bum cut out in a heart shape – lie on the floor and spread their legs before being sprayed with water.



In the next scene and while Sam swings from a chandelier, extras gyrate on beds, with close-up shots focussing on their leather-clad crotches.

Sam then bursts into choreo in the middle of the nearly-naked group, with a lot of sexually suggestive moves.

The video concludes with the award-winning musician exiting the castle in style, sitting on the bonnet of a golden car while waving off their new scantily-clad friends.

It would be an understatement to say the vid has sparked conversation, with many viewers feeling uncomfortable about the lack of age restrictions.



‘YouTube does not have any age restrictions on Sam Smiths degrading sexualised new music video,’ one person tweeted. ‘5 year olds can search this up and watch it with no content restrictions!’

The individual claimed the video is not ’empowering’ or ‘trendy’, but went as far as to label is ‘monstrous’.

However, plenty jumped to defend Sam, specifically arguing that there are double standards when it comes to cisgender and heterosexual artists, and LGBTQ+ stars, given that Sam is non-binary and uses they/them pronouns.




‘My mum showed me Aliens when I was 7, I don’t think a Sam Smith video is gonna destroy the lives of kids,’ tweeted comedian Sooz Kempner.

‘If you are worried about your kids seeing the Sam Smith video then might I suggest not giving them unsupervised internet access and not expecting famous strangers to do your job for you?’, one person added.

‘Let’s be real, Sam Smith is criticised for producing a transgressive, sexualised music video due to homophobia, queerphobia & transphobia. Where’s the criticism of cis men’s misogyny (calling women b*****s) or cis women performing sexualised femininity in music videos? Hypocrisy,’ another wrote.

So women artists can make explicit music videos, as can straight men, for decades there can basically be soft porn in mainstream music & that’s all harmless hetty fun but now Sam Smith does it & suddenly it’s perverted grooming filth. HELLO HOMOPHOBIA & TRANSPHOBIA!

It wasn’t Britney’s job to parent your kids 20 years ago, and it isn’t Sam Smith’s job now

There are thousands, if not millions, of far more sexually explicit pop videos than that Sam Smith one. Most of them will feature young girls.

It must be exhausting being so hateful all the time. And to be so utterly terrified of difference.

I was going to ask “what has sam smith done to deserve this amount of hate directed at them” but it’s quite literally that they’re queer and fat isn’t it. that’s what it comes down to

I really hope the people who are upset about the Sam Smith video never find out about the Eric Prydz call on me video

The internalised homophobia and fatphobia towards Sam Smith by their own community is embarrassing 🤷🏾‍♂️

One Twitter user added: ‘If you’re threatened by Sam Smith living their true, beautiful self then you you need to re-assess your own life, not Sam’s’.

Joining in the chatter, comedian Janey Godley shared the Pussycat Dolls’ Buttons music video.

She wrote: ‘If Sam Smith video upsets you how came you said nowt of the 15yrs of the Pussycat Dolls’.

The backlash comes after Sam bravely opened up about the public reaction to their coming out, admitting they had been ‘spat at’ in the street after changing their pronouns.

‘It’s just so sad like that we’re in 2023 and it’s still happening. It’s exhausting,’ they said.

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