Jain Golf is a brand that refuses to adhere to conventional categories. That’s no surprise when you consider its founder Chris Hovsepian formerly worked at Apple Music where he managed relationships with some of today’s most popular multi-genre artists like Billie Eilish, 6LACK, Juice WRLD.

With Jain, a brand that’s centered around a golf ball protagonist, he’s managed to create something nimble, dynamic and unique in a crowded market of streetwear golf brands. Jain isn’t just about what you wear on the course, it’s about finding other ways to feel connected with the sport when you aren’t actually golfing. Case in point, an adult coffee table book that firmly planted Jain as an up-and-comer. In due-course, Jain has now released its closest thing to a traditional collection.

JAINCORE is a range of t-shirts, long sleeves and hoodies for men and women, all with different formulations of the Jain branding, golf ball character and vibrant primary and secondary colors. Highlights include the Thermal Crop Top, which is constructed with a cozy waffle material and Jain Golf printed graphics on the chest. The Jain Cap 3.0, meanwhile, is a deep crowned cotton hat with a white base, yellow bill and golf ball embroidery. Lastly, the Sweatpants are a good shout for the winter months with its soft fleece lining.

Give the full collection a look over at Jain Golf’s website.

Elsewhere, Western Elders and Alpha Industries have joined forces for an “African Diaspora Defense Group” collection.
Source: Read Full Article