Oreo gets its first-ever physical cafe found in East Rutherford, New Jersey. Simply called the Oreo Cafe, the “immersive” experience offers the cookie brand’s original merch, unique Oreo-infused desserts, and customizable sweets.

Over the years, restaurants and cafes have incorporated the sandwich cookie in a mix of desserts such as Oreo-blended ice cream, milkshakes, cheesecakes, cupcakes and pretty much anything you can dunk the cookies in. Now the cookie giant has rooted itself with an actual cafe of its own along with a menu that showcases treats such as a waffle sundae with pieces of Oreos baked in it and an Oreo Cookies & Cream cheesecake, which features milk chocolate rosettes, Oreo cookie mousse and a splash of chocolate ganache. Drink varieties are also on the table with the likes of an Oreo-accentuated smoothie and cold brew.

The real heavy hitter of the menu is the customizable “Twist Your Oreo” option which allows you to pick your base of either a waffle, ice cream sandwich, cone or milkshake which can be topped off with a lengthy selection of over 200 combinations of Oreo-inspired toppings.

Those who follow Oreo social media accounts can get in on the cafe’s secret menu. “P.S. We made an exclusive secret menu item for our followers. Ask for the OREO Donut S’Morewich,” posted on Oreo’s Instagram account.

Aside from the dessert menu, Oreo-branded merchandise such as apparel, tote bags, and home decor are also up for grabs.

Check out the new Oreo Cafe located on the third floor of the IT’SUGAR store found in the American Dream Mall of East Rutherford, New Jersey.

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