London-based tech imprint Nothing has created its own atmosphere with Android-based messaging apps and user-friendly smartwatches. The company is stepping away from innovative technology to debut its inaugural apparel line.
Nothing’s first drop includes two pieces inspired by its ultra-modern background. The opening items pay tribute to 1970s IBM factory flooring and mimic scientific uniforms with all-white finishes, featuring a lab coat-style silhouette made from translucent textiles. The garment has zippered pockets across the chest, ventilated hemlines, and waist drawstrings for a customizable fit. Coordinating collars and a hidden back pouch complete the outerwear design, followed by a flat-brimmed cap with medial perforations and blue-tinted branding.
The eco-friendly garments are delivered in biodegradable packaging that avoids landfills entirely. Future Nothing collections will target wardrobe essentials that stand the test of time, announcing further releases in 2024.
Take a closer look at Nothing’s debut apparel collection in the gallery above. The coat and cap will be released on December 7 in-store and online via the Nothing website. Prices range from $40 to $199 USD.
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