Helen Skelton has amended a social media post after breaching BBC guidelines.
The 2022 Strictly Come Dancing finalist, 40, recently enjoyed a stint as a Morning Live presenter.
Helen was then keen to share her excitement over the hosting gig online – as well as her outfit details.
However, her post appears to have breached advertising rules set out by the broadcaster.
Helen initially shared a slew of snaps from her time on the programme, showcasing her stylish ensembles from brands such as Cos and Boden.
The Countryfile presenter had tagged the clothing companies at first, directing her fans to shop her very looks.
The tags were subsequently removed from Helen’s Insta, however.
She was not financially reimbursed for identifying the brands on social media.
Her caption reads: ‘Thanks for letting me join in @bbcmorninglive
…. Been a treat to share some mornings with you. Holiday mode activated….. Shout out to grand parents making it all poss… work hard to play hard 🙌😜.’
In a statement shared with Metro.co.uk, a BBC spokesperson said: ‘Helen pays for the clothes she wears on the show and does not have relationships with the brands tagged, and she has now removed brand mentions from social posts linked to the programme.’
As stated on their website, BBC guidelines mean ‘no on-air talent should promote products, goods, services or clothing they use’.
Because the broadcaster is funded by taxpayers, it does not allow commercial advertising or product placements to feature in its media output, which encompasses TV, radio, and online.
Helen’s social media blunder comes amid rumours she’s looking for love again following her split from Richie Myler.
She announced last April that she and Richie, 33, had parted ways after almost 10 years of marriage.
Richie left their family home four months after Helen gave birth to their third child, with Richie now in a relationship with Stephanie Thirkill and having welcomed their own baby earlier this year.
But it’s said Helen is now reluctantly back on the dating scene.
A source told OK!: ‘After her trust was broken, she’s nowhere near ready for an all-in long-term romance.
‘But she’s not closing herself off to anything anymore.
‘She’s open to new adventures in all respects and is making it her aim to say “yes” to more things that excite her.’
The outlet also reported that Helen has now ‘found her mojo’ again.
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