Barbour‘s century-old heritage is evident in everything it creates, modernizing with current Gen-Z markets. The British imprint has collaborated with several era-defining brands in 2023, including Palace, Palm Angels, and Maison Kitsuné. Now, Barbour is reuniting with GANNI for a sophomore collaboration following its reworked 2022 styles.
The Danish label has reworked Barbour classics with contemporary outlines. The collaboration is grounded in community, uniting the brands’ shared DNA in South Shields and Copenhagen. The nine-piece offering includes longline coats, waxed jackets, bombers, and accessories with exaggerated accents and patchwork details.
The three coat designs boast quilted borders, textile panels, and larger-than-life corduroy collars. They land in pale Earth tones, counteracted by inflated bombers with realistic leopard prints. Elsewhere, cropped waxed jackets don green and brown consoles in water-resistant fabrics with tonal collaborative badges. GANNI and Barbour complete their collaboration with checkered scarves and animalistic bucket hats.
Take a closer look at GANNI and Barbour’s second collaboration in the gallery above. It will launch on November 3 in-store and online via both brands.
In other news, Neymar Jr., Nick Bosa, and Shai Gilgeous-Alexander front SKIMS Mens campaign.
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