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It cast a spell on her 67 million Instagram fans after she and fashion house Prada revealed it as part of her new role as its brand ambassador – and as a first-time director.
Emma, 32, found fame as a child star playing bookish young wizard Hermione Granger in eight Harry Potter movies, alongside Daniel Radcliffe, 33, as Harry.
And now the British star is in charge of the cuts by making her directorial debut filming the advert for women’s fragrance Prada Paradoxe.
She said: “It was serendipitous that Prada came to me with this project. It was around the time when I had decided in my heart, and my head, that I wanted to direct something.
I found the concept of being a woman who’s a paradox so interesting. Something that really stuck out to me when I was sent the idea for the fragrance was that Prada is about upstream narratives.
“And I instantly thought, ‘Oh my god, that’s me. That’s how I feel.’ I feel like I’m always running against the current.”
Emma also told her Instagram followers: “I can’t wait to share this piece of my art, and hope that you enjoy it as much as I enjoyed making it.”
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