NO matter the time of year, if you are out braving the sun's rays it's always worth remembering the importance of suncream.

They say only mad dogs and Englishmen go out in the midday sun… but the real madmen are those who also forget the SPF.

Every year millions of holidaymakers across the world are slapdash with the sunscreen and end up paying the consequences.

In some hot countries, all it takes is 15 minutes without any cream for a painful burn to appear.

Frazzled tourists have been sharing the results of their own stupidity online as a warning to others.

Across social media, holiday pictures of bright red skin, peeling tissue and huge blisters are a sight for sore eyes.

Some were guilty of forgetting to put any suncream on while others simply  fell asleep in the midday sun.

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