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A further 17 percent have attended a local litter pick for the first time, and encouragingly, 58 percent believe that the eco-firsts they have introduced are not one-offs.
It is incredibly encouraging to learn about the eco-friendly changes the nation has already made this year
Helen Genia, Fireman Sam show spokeswoman
Of the parents surveyed, 62 percent think these sustainable actions will have a lasting impact throughout their child’s life.
In fact, a third (33 percent) have become greener this year after being inspired by their little ones.
The research was commissioned to launch the new TV series of Fireman Sam, on 4th October on Cartoonito, which incorporates a sustainability and marine conservation theme, teaching youngsters how to look after the environment.
Helen Genia, a spokeswoman from the Fireman Sam show, said: “It is incredibly encouraging to learn about the eco-friendly changes the nation has already made this year.
“Our new series introduces eco-friendly messages and lessons which we hope will encourage and inspire our young viewers and their families to continue to make sustainable changes and a positive difference to our planet.”
The study also found 45 percent are determined to introduce even more eco-firsts in the future, with soap bars and natural cleaning products ranked among the top items which will be making their way into shopping trollies.
More than three in ten (31 percent) are committed to repairing items rather than buying new, and 29 percent want to see out the year by growing their own food for the first time.
It also revealed how people are looking to look after the environment even when they go on holiday.
This summer, half (50 percent) of those polled went on a staycation – with 54 percent of these visiting a beach during their trip.
Of those that ventured to the sandy shores of the UK, 71 percent claimed they were “excellent” at taking their litter away with them.
And 35 percent made an increased effort to be green and sustainable during their trip this year.
Unfortunately, more than a third (35 percent) claimed to have seen more litter than usual on the beaches this year.
Holidaymakers even stated that PPE, such as face masks and gloves, were more prominent among the litter on beaches, as 34 percent witnessed a “significant” amount of it discarded.
To mark the launch of the new TV show, Fireman Sam has teamed up with the Marine Conservation Society, and with the help of primary students at Bearwood Primary School in Poole, Dorset, took part in the charities “Great British Beach Clean Up”.
TOP 20 ECO PRODUCTS PURCHASED FOR THE FIRST TIME IN 2021:
- Reusable shopping bag
- Reusable produce bags
- Reusable coffee cups
- Rechargeable batteries
- Soap bars
- Natural cleaning products
- Metal straws
- Compostable bin liners
- Recycled toilet paper
- Stainless steel/reusable drink bottles
- Shampoo bars
- Clothes made from recycled fabric
- Reusable lunch wraps
- Recycled or wooden toothbrush
- Reusable cotton kitchen towels
- Biodegradable garden pots
- Silicone stretch lids
- Ballpoint pens made from recycled plastics
- Clothes made from bamboo
- Reusable bread bag
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