NBCUniversal Entertainment has tapped Universal Television Alternative Studio exec Christine Cowan as its new senior vice president of casting and talent.

In her new role, Cowan will head up casting and talent management for scripted and unscripted shows, with a particular focus on unscripted, across the NBCUniversal Entertainment brands NBC, Bravo, E!, Oxygen True Crime, SYFY, USA Network, Universal Kids and Peacock.

She reports to executive vice president of casting and talent Grace Wu.

Cowan is shifting over from her role at Comcast-owned sister studio Universal Television Alternative Studios, where she held the role of vice president of casting and talent. She was head talent booker and casting executive overseeing Jimmy Fallon’s “That’s My Jam,” “Baking It,” hosted by Amy Poehler and Maya Rudolph, “Dancing with Myself,” starring Shakira, and NBC’s upcoming “The Americas,” narrated by Tom Hanks.

Prior to that position, Cowan served as a talent and booking executive at Warner Horizon Unscripted Television, following time spent working at NBCUniversal and MTV Networks.

“While at UTAS, Christine was an invaluable partner with passion, poise and strong relationships,” Wu. “I am so excited that she will be joining our team to help shape talent across all NBCU platforms.”

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