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Holly Willoughby is known for pulling out all the stops when it comes to her Dancing On Ice looks, from sparkling gowns to bridal ensembles.

Sunday’s launch of the new series was no different as Holly wowed in a jaw-dropping gorgeous baby pink dress with feather and sequin detailing by designer Dany Atrache Couture.

The floor length gown looked simply stunning on Holly as she posed for a photo, showing off her neat waved hair and classic makeup.

The TV star, 39, wrote alongside the image: “Well its back… @dancingonice on @itv at 6pm… it’s incredible that the brilliant team, crew and celebs have made this happened… it’s not been easy and I feel so proud. Gosh it feels good to put a sequin on! … thanks to the girls."

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During promo filming for the show, Holly sported her most gorgeous look yet, a bridal gown with flowing skirt.

Holly’s images showed her posing on a white, sparkly gown with a boned corset and flowing skirt.

The stunning dress has a thin piece of white material draped over one of Holly’s shoulders.

Beautiful blonde Holly had her hair in her signature wavy style with a side parting along with a subtle smokey-eye makeup look.

Holly let the gown do all the talking as she wore a minimal amount of jewellery in the photographs, with a pair of tiny pearl drop earrings in her ears.

As the stunning TV star, who recently made a sweet offer to help a struggling single mum, shared the snaps with her 7million followers Holly looked forward to the launch of Dancing on Ice in the caption.

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Mum of three Holly wrote: “This time next week we’ll be getting ready for the return of @dancingonice … just the escapism we need right now.

“See you next Sunday 17th January on @itv … in the meantime, here’s a throw back to October when we started this years promo… it’s always a privilege to step into a gown like this and I’m so looking forward to what’s to come…”

Holly then ended her caption to reveal her dress was by bridal designer Lihi Hod and her earrings were from Yoko London.

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