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They’re the hair tools that give Davina McCall her TV-perfect tresses and because it’s your lucky day, you can currently snap up mdlondon’s must-haves on sale.
Created by Davina’s longtime hair stylist, Michael Douglas (who is also behind the award-winning BLOW hair dryer) is this all-new revolutionary straightening iron – aptly named STRAIT – which has been designed to cut down your styling time STRAIT away.
See what we did there?
Shoppers are saving time doing their ‘do thanks to the super sleek design and faultless performance of the mdlondon hair straightener (and, yes, we tried it to see if the hype was real).
Yes, yes, yes it’s a great tool, but want to know the best part? Yo can get 10% off sitewide with code mdmetro10 until October 8. You’re welcome.
Lightweight and easy-to-use, these souped-up straighteners heat up in seconds with 11 heat settings reaching a maximum temperature of 230°C, making straightening one speedy endeavour.
mdlondon STRAIT Hair Straightener Olive Green
The STRAIT’s floating plates are also longer than standard ironing plates, allowing you to style larger sections of hair at once, while the slim design enables you to reach every hair with ease – from roots to fringes with no kinks.
This also makes them a great choice for achieving effortless, beachy, bouncy curls in one swipe.
‘For years I’ve been frustrated by the limitations of the vast majority of straighteners and their bulky designs,’ Says Michael Douglas, founder of mdlondon.
‘With STRAIT I’m putting control back into the consumer’s hands, allowing them to achieve their ideal style thanks to its slim design and extra-long, floating ceramic plates that provide a noticeable shine in just one stroke.’
And shoppers can’t get enough of the high-performance hair tool.
‘I think these are hands down the best straighteners I’ve ever used,’ one five-star reviewer raved. ‘They are sleek in design and glide through my hair without pulling which always used to happen with other high-end brands.’
Another reviewer wrote: ‘Have to say these are the best straighteners I have ever bought…my hairdresser recommended these and so glad she did. Now thinking of getting the hair dryer next.’
Metro tries mdlondon STRAIT
‘As someone with thick, wavy hair, it really takes a strong tool to be able to cut through and make my strands sleek.
‘A little conscious of how much of an effect heat does have on my hair, I didn’t go for the max temperature from the off – which was my first mistake. As the slightly cooler 180 degrees I opted for did mean the straightener needed a few goes over to make it a sleek affair. Which probably defeats the purpose of making it cooler.
‘Upping the temperature slightly did make for lighter work, so I think for those who love a bit of full power they’ll find it easy work to straighten their hair.
‘I’m a fan of using a straightening iron to curl, and the barrel created gorgeous waves, too.
‘You want to know what I also love? Both the heat-proof mat that snuggly secures around the irons when I finish, allowing them to be stored straight away, and the auto-shutoff function that means my anxiety no longer has a stronghold on me from work when I try to remember if I turned my hair straightener off before leaving the house…
‘As a solid hair styling assistant in my bathroom, it also costs a fair chunk less than others on the market of that calibre, so that makes it a win win win for me.’
The STRAIT hair straighteners work perfectly alongside mdlondon’s award-winning hair dryer- BLOW, a next generation hair dryer designed to make hair styling easier and more enjoyable than ever.
Used and loved by professionals, the sleek dryer weighs just 360g but truly packs a punch, drying hair quickly and efficiently without any achy arms.
BLOW also features cutting-edge DC-brushless technology, variable heat and speed settings and two directional nozzles, meaning you can enjoy complete control as you style.
And shoppers are as impressed with BLOW as they are with STRAIT , raving: ‘The mdlondon dryer is light and extremely powerful , just as powerful as my Dyson. I love it, the best purchase I made this year so far!’
Another added: ‘I can’t believe how lightweight it is! So nice to handle, easy to use. I’m thinking it has to be one of the best, if not the best hairdryers out there. If you’re thinking of buying, do it! You won’t be disappointed.’
Don’t forget to claim 10% off sitewide with code mdmetro10 until October 8.
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