Walkers’ largest multipack crisps have reportedly increased in price according to customers.
In the last year, four fewer packets of crisps have been sold in the multipack, so customers are paying more for 20 packets instead of 22 (originally 24).
With the leading brand now extremely expensive, Express.co.uk taste-tested multipack crisps from every supermarket and compared them.
While none managed to beat the great taste of Walkers, one supermarket’s variety was extremely close, for a fraction of the price.
Walker’s crisps were originally sprinkled with salt and sold at threepence per bag.
Then, due to the popularity of the ploughman’s lunch in the 50s, the brand introduced the cheese and onion-flavoured variety, followed by salt and vinegar which was inspired by the nation’s love of fish and chips, prawn cocktail which paid tribute to the iconic 70s starter and roast chicken, based on the love of the traditional roast lunch.
An original or classic multipack offers these four great flavours, but how do the supermarket’s own varieties taste?
Express.co.uk tried crisps from Tesco, Asda, Lidl, Aldi, Morrisons and Sainsbury’s – Waitrose and M&S didn’t take part as they don’t sell own-brand variety crisps.
Of the four flavours, cheese and onion and salt and vinegar were tried as these are the nation’s top two favourite flavours.
The supermarket crisps were compared on taste, texture, colour and value for money. Scores were an average out of 10 – here’s how we got on.
Walkers – x20 for £4.85 or 24p a bag
Both flavours were extremely crunchy, but not stale. The crisps were a nice size and very few were crushed or broken.
The cheese and onion were very cheesy, whilst the salt and vinegar had a really sharp tang of vinegar followed by a tastebud-tingling salt. A powerful packet of crisps.
Tesco – x30 for £4.20 or 14p a bag
30 packets crisps in a bag – 12 Ready Salted, 6 Salt and Vinegar, 6 Cheese and Onion, 6 Prawn cocktail
Many of the packets contained a lot of crushed crisps, the crisps were also thinner so less of a crunch compared to Walkers. The salt and vinegar flavour was eyewateringly strong, but tasted cheap – 6/10.
Asda – x24 for £3.35 or 13p a bag
24 packets of crisps in a bag – 6 Ready Salted, 6 Salt and Vinegar, 6 Cheese and Onion, 6 Prawn cocktail
Whilst the crisps had a nice crunch, they had a slightly stale texture. Both packets of crisps were very pale, but unfortunately, there was little flavour to the cheese and onion packet, arguably bland. The salt and vinegar were extremely vinegary – 5.5/10
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Lidl – x30 for £3.99 or 13p a bag
30 packets of crisps in a bag – 12 Ready Salted, 6 Salt and Vinegar, 6 Cheese and Onion, 6 Prawn cocktail
The cheese and onion were very cheesy but not an authentic cheese flavour, more American-style cheese. The onion hit as an aftertaste, but overall they had a good crunch.
The salt and vinegar packet, however, left our tastebuds confused – so much so that we opened several of the other salt and vinegar packets to double-check the flavour of the crisps hadn’t been mixed up. They didn’t taste like salt and vinegar they were slightly cheesy. Not a good packet of crisps – 5/10.
Aldi – x30 for £3.99 or 13p a bag
30 packets of crisps in a bag – 12 Ready Salted, 6 Salt and Vinegar, 6 Cheese and Onion, 6 Prawn cocktail
Whilst the cheese and onion packet had lots of broken crisps, when it came to flavour, they were surprisingly similar to Walkers.
The salt and vinegar, on the other hand, were slightly less powerful in terms of flavour to Walkers, but a good rival – 8/10.
Morrisons – x20 for £2.99 or 14p a bag
20 packets of crisps in a bag – 5 Ready Salted, 5 Salt and Vinegar, 5 Cheese and Onion, 5 Prawn cocktail
The darkest crisps in the taste test, Morrisons’ cheese and onion flavour were a solid pack of crisps in terms of size, shape and texture, but they had a weaker flavour than other brands.
The salt and vinegar flavours were incredibly salty and needed balancing out with more vinegar – 6/10.
Sainsbury’s – x22 for £3.50 or 15p a bag
22 packets of crisps in a bag – 6 Ready Salted, 5 Salt and Vinegar, 6 Cheese and Onion, 5 Prawn cocktail
A dark golden colour, Sainsbury’s crisps were visually good-looking, but they were a little thin. Some of the packets had too many broken crisps.
Whilst the cheese and onion flavour was okay, the salt and vinegar had a strange aftertaste – charred, almost burnt – 5/10.
Our verdict
Aldi is by far the supermarket offering the best own-brand crisps. If there were fewer broken crisps, and the flavour dialled up a little, they would be as good as Walkers for 10p less a bag.
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