MB&F boss Max Büsser is better known for releasing six-figure, haute horology, limited edition masterpieces, but his latest watch, which at $2,100 USD is a comparative bargain, might be the most difficult to cop yet.

The M.A.D. 1 watch was produced solely for the brand’s most devoted customers, known as The Tribe, and the army of “Friends” that have helped Büsser realise his ambitions, since launching in 2005. Despite being created by Max and the MB&F team, M.A.D. 1 is not an MB&F, but rather branded using M.A.D. Editions.

The 42mm stainless steel reserves its dial for an oversized titanium and tungsten winding rotor while its timekeeping is wrapped around its caseband using revolving minute and hour rings powered by a Miyota 821A movement.

However the response to the watch has been such that MB&F is now considering making future versions of the watch available to the public.

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A post shared by James Thompson (@blackbadger)

MB&F stands for “Maximillian Büsser & Friends,” a concept the eponymous industry figure developed while in charge of Harry Winston’s watch business and its famed collaborative Opus series. When Büsser launched MB&F in 2005 this approach was at odds with the rest of the industry that saw “Manufacture” status, or producing everything in-house, as the pinnacle of watchmaking.

Consequently, Büsser has developed quite a number of friends, people such as master watchmaker Kari Voutilainen and complications genius Jean-Marc Wiederrecht, who will have been offered the M.A.D. 1. Materials specialist James Thompson, aka Black Badger, posted the above video on his Instagram account, showing his newly acquired M.A.D. 1.

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