Collaborative initiatives are arguably the most important part of JJJJound‘s business strategy. The Montreal-based company has become a household name in the streetwear world for its footwear projects alongside New Balance, ASICS, Vans and others, and now it’s switching gears to apply its minimalistic touch to a collection of products from Tekla Fabrics.
The cozy bedding assemblage consists of a duvet cover, pillow sham and flat sheet, all of which have been crafted with a premium quality 180gsm beige linen. Like many of JJJJound and Tekla Fabrics’ products, the branding is kept to a minimum. Standing out in white, lowercase and cursive font is a “jjjjound” hit that is positioned in the lower left corner of the duvet cover while a white Tekla banner sits adjacent. The marbled buttons also come fashioned with branded embellishments.
Interested in sprucing up your bedroom setup with this collection? It’s on track to release on September 29 via the Tekla and JJJJound web shops.
In case you missed it, JJJJound recently partnered up with PUMA to release a two-piece Suede collection that launched exclusively in China.
Source: Read Full Article