Forbes has unveiled 2023’s second official list of top-earning digital creators.  Evaluated based on earnings, entrepreneurship, and follower/engagement ratio,  this year’s honorees rake in a combined 2.6 billion followers and boast an estimated $700 million USD in cumulative earnings. Led by Jimmy Donaldson (a.k.a. MrBeast) and his 9.8% engagement – who earned a hearty $82 million USD from his 312 million followers  – Forbes‘ list sees a diverse selection of creators who differ in platform, content style and audience. From magicians and musicians to comedians and chefs, the list is loaded with familiar online faces.

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After MrBeast, Olajide Olatunji (a.k.a. KSI) holds the second spot with $24 million USD in earnings, 112 million followers and an overall 6.5% engagement rate, and Jake Paul rounds out the top three, raking in $34 million USD in earnings, 66 million in followers, and a 1.6% engagement rate.

Rhett & Link claim the fourth spot, with Charli D’Amelio at the fifth (Dixie D’Amelio gets a shout at 18). Logan Paul nabs spot six, followed by Elliot Tebele (a.k.a. F*ckJerry) at seven, Emma Chamberlain at number eight and comedian Matt Rife at number nine. Former Viner Brent Rivera holds down the top ten with an 11.25% engagement.

Ryan Kaji landed at the 17th spot this time around, with Addison Rae close behind at 23. Other notable additions to the list include Druski at number 20, Dream at 30, singer Madison Beer at 38, and Kai Cenat at number 44 (boasting a commendable 25.75% engagement). For the full list of Forbes‘ Top Creators, visit Forbes‘ site.

Elsewhere in the tech space, Spotify’s new Jam feature lets you share the aux with 31 other users.


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