Written by Morgan Fargo

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Launching today, Byoma is the gentle barrier-care brand you need to know about.

Hands up if you experimented with something during one of the various national lockdowns? Whether it was sourdough recipes, homemade ceramics, crocheting, cross-stitching, or learning to code, the pandemic brought out the hobbyist in all of us.

If, like me, your adventurous nature led you to the bathroom cabinet and skincare section of various websites, I’m guessing you may have gone overboard, too? I applied hair masks, cut my cuticles, experimented with retinol, and used facial tools like they were going out of fashion. Skincare was my hobby and, without any social plans, I could go to town. 

However, there were mishaps. I overused retinol and had the typical red, flaking skin that comes with such behaviour. I layered products that effectively stopped each other from having any effect – a rookie error, I know. Comfortingly, I know I wasn’t alone. 

“There was a significant trend of people overusing, over-exfoliating, overtreating and overbuying,” says Marc Elrick, founder of TanLuxe.

“People were playing chemist in their bathroom. They were experimenting with super-strong, single-ingredient-led actives or products and it was having a long-term impact on their skin health. Basically, they were breaking their skin barrier in search of a short-term fix.”

A protective layer, a healthy skin barrier controls transepidermal water loss and protects against external and environmental stressors. Overusing barrier-breaking products (think potent actives and ingredients designed to treat certain concerns) in this way harms this natural barrier and disrupts the microbiome – not what we want at all. 

But, it’s not all doom and gloom, because Elrick’s newest venture is here to help educate us on what we should have been focusing on the entire time: skin barrier care. Enter Byoma.

A seven-product skincare range (all enriched with a patented tri-ceramide complex combining fatty acids, cholesterol, and ceramides), Byoma was born out of the belief that the health of our skin barrier is the most important part of any skincare routine. 

Alcohol, fragrance, and cruelty-free, the vegan skincare brand is suitable for all skin types. Here’s what you need to know about each product.

• Byoma Creamy Jelly Cleanser

  Initially a jelly consistency, this cleanser lathers in a hydrating, refreshing lather, effectively cleansing away dirt, debris and make-up, without stripping the skin of essential natural oils at the same time.

  Shop Byoma Creamy Jelly Cleanser at Cult Beauty, £9.99

  buy now

• Byoma Moisturising Gel-Cream

  The lighter of the two Byoma moisturiser options, this one is a gel-cream formula, enriched with niacinamide and green tea to soothe redness and brighten the appearance of the skin.

  Shop Byoma Moisturising Gel-Cream at Cult Beauty, £11.99

  buy now

• Byoma Moisturising Rich Cream

  Suitable for thirsty winter skin and those who regularly deal with dryness and dehydration, this richer moisturising cream combines bakuchiol and shea extracts to strengthen the skin barrier. I like to use it as the last step before bed to seal in the serums I’ve layered beneath.

  Shop Byoma Moisturising Rich Cream at Cult Beauty, £13.99

  buy now

• Byoma Brightening Serum

  One of three serum options, the Brightening Serum combines niacinamide and hyaluronic acid (along with the tri-ceramide complex, of course) to visibly brighten and hydrate skin.

  Shop Byoma Brightening Serum at Cult Beauty, £12.99

  buy now

• Byoma Clarifying Serum

  Calm inflammation and redness and treat oily skin with the Byoma Clarifying Serum. Blue tansy – an ingredient rich in antioxidants – along with PHA and zinc, work to unclog congested skin without irritating it further. We love.

  Shop Byoma Clarifying Serum at Cult Beauty, £12.99

  buy now

• Byoma Hydrating Serum

  Squalane, glycerine and the Byoma tri-ceramide complex team up to imbue skin with hydration, transepidermal water loss and help promote healthy functioning of the skin barrier. Pop on after cleansing but before moisturising or oils.

  Shop Byoma Hydrating Serum at Cult Beauty, £12.99

  buy now

• Byoma Balancing Face Mist

  A hardworking step in your skincare routine, this facial mist acts as a hydrator but also soothes irritation and redness while protecting from external and environmental factors. 

  Shop Byoma Balancing Face Mist at Cult Beauty, £11.99

  buy now

Images: courtesy of brand

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