Kanye West and his rumoured wife Bianca Censori caused quite a stir when they arrived in Italy for a steamy summer getaway. 

Upsetting locals with their outlandish display of affection and sheer adoration for each other, the pair were slammed for their uncensored antics in Europe. 

However, despite what it seemed, insiders have since claimed the attention-grabbing stunts were a concealed attempt at drumming up hype for a supposed musical ‘comeback’. 

The 46-year-old American rapper was said to actually be indulging in a rather explicit publicity stunt with his Australian architect partner Bianca, 28. 

Following his fall from public favour after his 2022 anti-Semitism scandal, a source explained to Page Six: ‘He’s been cooking up in the studio all summer. It sounds crazy.’

After insiders had their say, NBC News reported that the romantic duo confirmed ‘new music is imminent’ and had supposedly invited a source into the recording studio to hear the album ahead of its release. 

Kanye’s last musical offering was in February 2022 when he shared his album Donda 2 with the world. 

The collection of tracks was memorably launched on his Stem Player at the time, instead of using traditional streaming platforms or records as a method of distribution. 

The last time the public caught a glimpse of a Kanye solo song was back in January of this year when he released – and quickly deleted – a tune entitled Censori Overload in dedication to his new partner. 

As well as drawing eyes for his seemingly upcoming musical launch, sources also suggested the couple were causing scenes in anticipation of a new collection from the star’s Yeezy clothing line – according to MailOnline. 

A source told Us Weekly: ‘They are having a blast travelling right now and Kanye has been very inspired. He says he’s designing, writing music and being inspired.’

They continued explaining: ‘They both think their fashions are going to be culture shifting. Kanye feels he’s on the precipice of a big comeback.’ 

The artist was previously married to Skims founder Kim Kardashian, 42, and shares four children with the reality TV star. 

Metro.co.uk contacted Kanye’s reps for comment. 

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