Visit New York this season and you’ll likely find yourself enchanted by the holiday window display at Macy’s Herald Square.

This year’s theme centers on Sunny the Snowpal, a space-age snowgirl who helps her friends and makes sure Santa’s sleigh travels safely on Christmas Eve.

Sunny the Snowpal will debut as a balloon in Macy’s Thanksgiving Day Parade on Nov. 22. (Watch the videos above and at the end of this story for the inside scoop on the parade). Kids might even find Sunny under the tree this year, in the form of a plush snowgirl available for purchase at Macy’s stores.

So, who dreamed up Sunny and the land of her big adventures? In an interview by e-mail, artist Roya Sullivan, Macy’s National Director of Window Presentation, explains how Sunny and her story came to grace the windows this year:

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