Butlin’s is seriously upping the ante with a brand new pool complex coming to its Bognor Regis resort in West Sussex.

The holiday firm has invested £40million into the swimming pool, which can hold up to almost 1,000 guests and will also include a wave pool, a special area for toddlers and plenty of seaside and fairground-themed rides.

Now the firm has offered a first look at just what families can expect by releasing an artist’s impressions of the upcoming complex, which is due to open in April 2019.

It’s part of a wider investment plan for the firm, which has also invested £6million in upgrading and refurbishing all of its accommodation across resorts in Bognor Regis, Minehead and Skegness, in time for the February half term holiday season.

There’ll be plenty of entertainment on offer too, with headliners for 2019 including Stephen Mulhern, Britain’s Got Talent winners Diversity, motorcycle daredevils Nitro Circus, children’s TV favourite Justin Fletcher plus the stars of Milkshake Live.

There’ll even be a new and exclusive live show starring world-famous Paddington Bear!

The holiday firm is still going strong, boasting a post 4 per cent growth in summer holiday bookings compared to a year ago.

Jon Hendry-Pickup, Butlin’s Managing Director, said: "The demand for a Butlin’s break in 2019 is very encouraging and we feel it shows that families want lots to keep them entertained day and night, quality accommodation and delicious food options.

"It’s what Sir Billy set out to deliver more than 80 years ago and is what our guests still value today.

"I fully appreciate why concerns over foreign travel post-Brexit, delays that holidaymakers encountered at airports and ports last year, and even the very recent issues with flight problems due to drones mean that UK families are looking for a more convenient, hassle-free break. We’re here to help with that mission."

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