As Delta took a social-media drubbing over the story of a passenger whose seat was covered in excrement, the airline appeared to rise above the fray with a nonpartisan Election Day commercial.
The ad’s social-media debut met with a fair amount of praise.
“It was uplifting and beautiful,” one Facebook commenter said, while a Delta employee thanked the airline for being a company she was proud to work for.
“In the spirit of working across (air) lines: As a @united guy, I’ve got to hand it to @Delta,” @therealNDRudy tweeted. “This is a great Election Day ad. Nicely done!”
But as well-intended as the video was, it may not have been enough to heal the PR black eye created by the feces incident.
“Nice message Delta, but you are creating more of a divide by not cleaning up animal droppings on your flights,” one critical Facebook comment read. “I am disgusted.”
“Nothing connects people more than forcing them to sit in dog feces,” another deadpanned.
Another commenter enjoyed the ad but still called out the airline for its new fleet of French-made planes: “Good Ad Delta. You wanna do something for America? Please buy American made planes, not Airbus.”
The ad was comprised of aerial shots and encouraged viewers to take an eagle eye view of the country.
“Here we are, wherever here is: Election Day,” the female voiceover proclaimed. “When you rise above the noise, the tweets, the talking heads, what you hear and what you see are two different things. You hear about how we’re a nation divided. Yet, from where we sit, we see no such thing.”
The ad continued, “We see half a million people today alone stitching together some supposedly very divided states: red states, blue states and every shade of purple in between. We see people working across party lines, state lines – yes, even airlines – all looking for that uncommon common ground.”
Source: Read Full Article