Glitter is made up of tiny pieces of plastic, and when washed off the little bits of plastic can end up in water where they never break down.

Waitrose has promised that by 2020 the supermarket's own label cards, wraps, crackers, tags, flowers and plants will be glitter-free or it will use an environmentally friendly alternative.

It follows a move by BBC 1's Strictly Come Dancing which banned traditional glitter usage on the programme, as have a number of nursery schools and music festivals in the UK.

Other retailers, including Paperchase, Next, Debenhams, John Lewis, M&S and Sainsbury's have all previously pledged to reduce glitter in Christmas items this year, although Waitrose is the first supermarket to announce a ban.

Emma Priestland, plastic pollution campaigner at Friends of the Earth, welcomed the move by Waitrose but said: “Phasing out glitter represents a step forward in the fight against plastic pollution, but we really need big businesses to be reviewing use of plastics across their entire product range.”

David Bolton, at the British Retail Consortium said: "Our members recognise how important it is to their customers to tackle plastic pollution, removing it where possible and ensuring all packaging is recyclable.

Tor Harris, from Waitrose & Partners, said: “Reducing the impact of plastics on the environment is something our customers care passionately about.

"While it’s important to eliminate the use of glitter, we’ll find other ways to make sure our products sparkle at Christmas and throughout the year."

Earlier this year, Theresa May urged supermarkets to introduce plastic-free aisles to help reduce pollution.

We pay for your stories! Do you have a story for The Sun Online Money team? Email us at [email protected] or call 0207 78 24516. Don't forget to join the Sun Money's Facebook group for the latest bargains and money-saving advice.

Source: Read Full Article