Wagamama launches a VEGAN full English breakfast complete with beetroot sausages and ‘bacon’ made from gluten – but would it replace YOUR fry up?
- The new dish will be launched at Gatwick and Heathrow airport on 6 February
- It is also comprised of scrambled turmeric tofu and sautéed sweet potato
- The move echoes Greggs, who released their meat-free sausage roll in January
Wagamama is best known for noodles and katsu curry, but now the chain is launching its first ever vegan full English breakfast to meet growing consumer demand.
The full vegan includes two pieces of maple ‘bacon’ made with seitan, a meat substitute made from gluten, and beetroot and seitan sausages replacing pork.
Eggs are replaced by scrambled turmeric tofu, and it also comes with grilled tomato, wilted spinach, sautéed sweet potato and shiitake mushrooms.
Wagamama’s decision to introduce the new vegan dish echoes the move made by Greggs, who launched its controversial meat-free sausage roll just in time for Veganuary.
Wagamama’s first ever full English vegan breakfast (pictured above) is comprised of two rashers of maple seitan ‘bacon’, beetroot and seitan sausages, scrambled turmeric tofu, grilled tomato, wilted spinach, sautéed sweet potato and shiitake mushrooms
The breakfast is designed to appeal to an ever growing vegan market. It will be launched at Gatwick and Heathrow restaurants on February 6
While it sparked a war of words on social media at the time, that didn’t stop the pastry-snack flying off shelves, with several branches selling out just a day after it was unveiled.
The ever-growing demand for vegan dishes comes as no surprise considering the UK has over half a million vegans who have opted for a healthier lifestyle – accounting for more than one per cent of the population.
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Meanwhile, customers on plant-based diets also flocked to McDonald’s in Scandinavia last year.
The fast food giant’s long-awaited McVegan burger made from soya protein arrived into branches in Finland and Sweden for the first time.
An email leaked in December confirming the launch of the new snack, pictured, set social media ablaze, with meat-eaters and vegetarians alike desperate to get their hands on one
Executive Chef Steve Mangleshot discussed the new menu and said: ‘When we create vegan dishes we primarily want them to taste amazing so anyone can enjoy them, not just vegans’
What is Seitan?
– Although made from wheat, seitan has little in common with flour or bread
– It is also called ‘wheat meat’, ‘wheat protein’, ‘wheat gluten’ or simply ‘gluten’
– Seitan becomes surprisingly similar to the look and texture of meat when cooked, making it a popular meat substitute
It sent fans wild online, with customers praising the taste of the burger, which also has a gluten-free bun and a vegan mayonnaise.
And with veganism on the rise, the burger could soon be launched in the UK, US and Australia too.
Discussing Wagamama’s new vegan dish, Executive Chef Steve Mangleshot said:
‘When we create vegan dishes we primarily want them to taste amazing so anyone can enjoy them, not just vegans.
‘I’m particularly proud of the full vegan as everyone loves the variety of a cooked breakfast and the range of flavours we have compiled in this dish makes sure that this is guaranteed to excite everyone’s taste buds.’
The breakfast will be launched at Wagamama restaurants at Gatwick and Heathrow airport on February 6.
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