BUENOS AIRES — Celebrating its 10th anniversary with a huge hike in attendance to over 4,000 accredited delegates, the 2018 Ventana Sur will go down in history on multiple counts: Sales and pick-ups on movies which combined social comment and entertainment value, increasingly the new foreign-language movie standard; new sections, led by a Proyecta co-production forum and in-house doc Incubadora; and a reinvigorated conference strand.

Thierry Fremaux’s Cannes Festival Cinema Week also sold out, some sessions in just two hours, a sign he said in his opening keynote to Ventana Sur of a resilient theatrical audience for films.

With three Netflix executives in attendance, plus Amazon’s Pablo Lacoviello, 2018’s Ventana Sur suggested how the function of major film events is expanding in an OTT age. The battle for OTT supremacy will be fought over talent.

Much of the real industry dealing at Ventana Sur was and will be in the future where that talent can now be found. To date, OTT platforms have relied on Latin America’s film industry to supply some of its biggest hits from the region: Manolo Caro’s Netflix hit “La casa de las flores,” Gabriel Ripstein’s Amazon series “Un extraño enemigo.”

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