Oprah Winfrey has her own magazine. So do Dr. Oz, the Food Network and HGTV. Now the ABC program “Shark Tank” is the latest TV creation to test the concept.

Hearst Magazines, the publisher behind those aforementioned periodicals, is releasing a limited-edition “bookazine” celebrating a decade of the reality show in which young entrepreneurs hope to spark their fortunes by introducing a new product or service to a coterie of “sharks,” or bootstrapping business executives.  The group has included include billionaire Mark Cuban; real-estate mogul Barbara Corcoran; “Queen of QVC” Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; and venture capitalist Kevin O’Leary.

Hearst is printing 210,000 copies of “Inside The Shark Tank,” says Jacqueline Deval, vice president and publisher of Hearst Books. The product will be available at retail stores and newsstands from November 27 until February 25.

Many magazine publishers dabble in this business, as anyone who has spotted a tribute to a famous author or musician from a popular magazine title on newsstands might tell you. Many of these publications use clips from magazines’ vast archives as the basis for the creation. Hearst commissioned original content to fill pages, and placed the spotlight on a media property with which it has not been previously aligned (Sony, however, is also the producer of Dr. Oz’s syndicated program and Hearst publishes his “Good Life” magazine).


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