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Love Island's Siânnise Fudge has joined the likes of Jacqueline Jossa, her best pal Shaughna Phillips, Billie Faiers and Gemma Collins with her own In The Style collection.

The reality star is the latest in a long line of celebs who have launched their own fashion lines through the fast-fashion site which have become extremely popular throughout lockdown.

Siânnise's autumn/winter collection, which will go live on Sunday 13 September, boasts a range of oversized t-shirts, joggers, hoodies, bodysuits and jumper dresses that embodies the Love Island runner-up's signature style.

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The inclusive collection will be available in sizes 6-24 with prices starting from £10 and go up to £25.

Pieces include dark blue and light turquoise cycling shorts with matching bodysuits and t-shirts.

And continuing with the sport vibes Siânnise also models a cream oversized hoodie, as well as jogging bottoms in an array of matching colours.


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Of her upcoming collection, Siânnise, who lives with her Love Island boyfriend Luke Trotman, said: “In The Style are such a lush brand and I love everything they stand for!

"I’ve been working on this for a while to make sure everything is perfect and we’ve created the most amazing Autumn collection. I’m so excited for everyone to see it!"

Adam Frisby, CEO of In The Style, who recently gave OK! Magazine an exclusive tour of his home, says: “I’m so excited to announce that Siânnise has joined the In The Style family.


"She has such a cool style and is a great fit for the brand. The collection is amazing and I’m really excited for everyone to see it!”

Currently In The Style have collaborations with the likes of Jac, Billie, The GC, Shaughna, Olivia Bowen, Megan McKenna and Saffron Barker.

Millionaire fashion brand owner Adam told OK! Magazine how he turned In The Style into a £30million business from his bedroom with just £1,000.

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The founder worked tirelessly for seven years to ensure his clothing brand has found its way into our homes and social media feeds, starting the company from his bedroom with a redundancy pay cheque, no strategy and zero qualifications.

"I’m proud that I started it with literally £960 in my account and no business knowledge whatsoever because there’s a lot of fashion owners who come from money. I suppose being young and possibly a bit naive helped me.

He continued: "It literally came to me one afternoon that I could harness the power of celebrities from reality TV and Instagram, and I ran with it.

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