Getting the festivities under way! Holly Willoughby clambers under the Christmas tree to turn on the lights in a teaser for this year’s M&S campaign

  • Holly Willoughby, 37, stars in the Marks & Spencer Christmas campaign
  • She models a yellow pom-pom jumper and tartan mini skirt in the short clip
  • Full M&S advert starring the This Morning presenter will be unveiled on Tuesday  

She may have jetted Down Under to host this year’s I’m A Celebrity, but that certainly hasn’t stopped Holly Willoughby from getting into the festive spirit.

In fact, the This Morning presenter, 37, is seen clambering beneath a Christmas tree to switch the lights on in a teaser for this year’s festive campaign from M&S.

Holly shows off a yellow pom-pom jumper and tartan mini skirt in the short clip, which was shared by the retailer on Instagram ahead of the official launch of the advert on Tuesday.

The M&S brand ambassador also models a purple coat and leopard print skirt in the Christmas advert.

Holly Willoughby is seen turning the Christmas lights on in a teaser for this year’s festive campaign from M&S 

A teaser clip, shared by M&S on Instagram shows Holly clambering under a Christmas tree in order to turn the fairy lights on

Instagram users have been given a chance to buy Holly’s yellow jumper and checked skirt, both priced at £35, in an exclusive pre-sale today.

This year’s Christmas advert, which will be released in full on Tuesday, focuses on the highlights of a typical Christmas period – from office parties and decorating the tree to buying presents and nights on the sofa watching TV.


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For the first time, the campaign focuses on the retailer’s products and festive must-haves, rather than a broader heart-warming story seen in years gone by.

The 60-second ad opens with Holly asking, ‘What makes Christmas, Christmas?,’ before she wriggles under a beautifully decorated Christmas tree to plug in a set of twinkling fairy lights.

M&S brand ambassador Holly shows off a cosy yellow pom-pom jumper and tartan mini skirt in the short clip 

Instagram users have been given a chance to buy Holly’s yellow jumper and checked skirt, both priced at £35, in an exclusive pre-sale today.

As the music picks up, the party season gets underway with an attractive model strutting her stuff through a series of soirees while dressed in a trio of outfits from the retailer.     

Meanwhile model David Gandy, 38, swaps his smouldering campaign shoots for a messy kitchen as he dons a pair of marigolds to do the washing up. 

Adding to the A-list factor, Sir Tom Jones provides the soundtrack for the video with his feel-good track Give A Little Love.  

In a nod to Bridget Jones three friends cuddle up on the sofa in a selection of brightly-coloured jumpers while singing their hearts out to the film’s unofficial anthem All By Myself. 

In another scene from the advert, Holly, dressed in a purple coat and leopard print skirt, waits at a bus stop with a nurse and life-size fairy

Model David Gandy, who has had several clothing collections with M&S, dons a pair of marigolds as he plays the role of a son-in-law desperate to impress by doing the washing up. The feel-good campaign is set to Sir Tom Jones’ track Give A Little Love

The advert also offers three different endings in a bid to keep customers interested in the weeks leading up to Christmas. 

Marks & Spencer also released a second campaign focusing on its food section, which sees customers across the UK revealing their favourite festive treats, from Brussels sprouts to Christmas pudding.  

The brand is the latest in a string of stores to release their festive offerings, with Aldi, Currys PC World and TK Maxx among those who have already launched.

Among the big names still to emerge is John Lewis – arguably the biggest release of the festive season. 

he campaign sees Holly modelling pieces from the retailer’s winter collection, including this purple coat. It is part of her role as M&S brand ambassador

In a nod to Bridget Jones, three friends cuddle up on the sofa in a selection of brightly-coloured jumpers while singing to the film’s unofficial anthem All By Myself

The advert, which will be released in full next week, also offers three different endings in a bid to keep customers interested in the weeks leading up to Christmas

… And there’s a mouth-watering food one, too! 

Marks & Spencer released its food campaign today as it launches its bid to lure customers with its festive treats. 

The TV spot features real customers and employees from across the UK who were asked to pick their favourite offering from the retailer’s food department.

It marks the first unscripted advert in the retailer’s history, with producers trusting that their genuine excitement and enthusiasm will resonate with potential customers.

The campaign is far more low-key than the clothes and home offering, featuring groups of people sitting on the sofa, interspersed with mouth-watering shots of food.  

The TV spot features real customers and employees from across the UK who were asked to pick their favourite offering from the retailer’s food department

A delicious roast turkey is sure to entice customers planning their Christmas lunch

Another festive favourite, mince pies, also make an appearance in the campaign

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