H&M releases £8.99 ballet flats that bear a VERY striking resemblance to a £325 Chloe pair – but can YOU tell the designer from the High Street?

  • H&M’s black pumps, featuring a scallop edge, are already flying off shelves
  • They appear to have been inspired by Chloe’s Lauren ballerina flats   
  • Chloe’s scalloped-edged shoes come in a range of colours and effects 

H&M has released a pair of ballet flats that are very similar to a Chloe pair – but they cost just a fraction of the price.

The High Street retailer’s black pumps are priced at £8.99, and feature a distinctive scallop-edge. 

The shoes – made of ‘imitation suede’ – are already flying off shelves, with only two sizes still available online.

The H&M shoes appear to have been inspired by Chloe’s Lauren ballerina flats, priced at £325, which are made out of suede kidskin and feature the brand’s signature scalloped edge. 

H&M’s Scallop-edged ballet pumps (above), priced at £8.99, are flying off shelves, with only two sizes still available online 

The shoes are similar to Chloe’s Lauren ballerina flats (above), priced at £325, which are made out of suede kidskin 

The similarity between the shoes was first spotted by Instagram user @rosa_h_f, with other fans quick to agree. 

Chloe’s Lauren ballerina flats are available in a range of colours and effects, including snakeskin.


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On the French fashion house’s website, the shoes are described as a ‘timeless classic’ and a ‘comfortable favourite for effortlessly stylish daywear’.

The brand adds that the ‘signature scalloped edges lend a romantic charm’ to the ballet flats. 

H&M’s ballet pumps (pictured from above) are made of ‘imitation suede’ and feature a scalloped edged

Chloe’s Lauren ballerina flats (above), described as a ‘timeless classic’, are available in a range of colours and effects 

H&M are also selling its £8.99 Scallop-edged ballet pumps in a leather effect, which are similar in style to Chloe’s pair made from sheepskin, which are priced at £295.

It’s not the first time the High Street brand has helped shoppers emulate designer trends when it comes to its footwear department.

Earlier this year, the retailer released a pair of slingback shoes, priced at £29.99, which were made from imitation leather and suede, and featured a bow at the back. 

They were almost identical to a pair of kitten heels by Danish designer Ganni, which cost £210.

Earlier this year, H&M released a pair of on-trend slingback heels, priced at just £29.99 (above)

The pair were similar to a pair of suede kitten heels by Danish designer Ganni, priced at £210 (pictured)

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